Ford Drops Sync Price by $100 on Explorer, Edge

The new starting price for Sync on the base Explorer and Edge is $295, down from $395. In past model years, Sync was unavailable on those trims. Ford hasn’t announced if the price cuts will impact the cost of MyFord Touch, an optional system that has Sync built into it available on higher trims.

The 2012 Ford Edge has a starting MSRP of $28,465 (up $825 from 2011), while the 2012 Ford Explorer starts at $28,995 (up $635), including undisclosed destination fees. Both models are in production and heading to dealerships.

Ford says the 2013 Ford Taurus, Focus, Escape and Flex will get new — presumably lowered — pricing for Sync, too.