Ford Power Promise: Free Home Charger for EV Buyers

While efforts to build out public charging infrastructure for electric vehicles are many and ambitious (as well as necessary for widespread EV adoption), the vast majority of EV charging takes place at owners’ homes. This makes for a sizable upfront cost that isn’t reflected on the window sticker.

Tax credits — separate from those that apply to the vehicles themselves — can help EV buyers cover the cost of a home charging station, but those who purchase a Ford EV from now until Jan. 2, 2025, will get a better deal: a free charger and installation under a new initiative the company is calling the Ford Power Promise. The charger, which retails for $1,310, is a Ford Charge Station Pro bidirectional unit, which also enables the vehicle battery to power the home during a power outage.

Related: Home EV Chargers and How to Choose One

The cost of installation can vary greatly, as we learned in 2022 when Cars.com paid to have home charging stations installed at six editors’ homes; prices (including the charger and installation) ranged from $1,738 to $6,920, averaging $3,817. With the Power Promise, Ford reportedly will cover costs for up to 60 amps and 80 feet of wiring so long as buyers use Qmerit, its preferred installer. Those who need electrical panel upgrades or more wiring will have to cover those costs out of pocket. Recognizing that many urban customers may have nowhere to install a home charger, Ford is offering a $2,000 cash incentive instead of the charger.

Long-Term Support

EV sales volume is continuing to grow, but the rate of that growth has been slowing recently as the market floods with new electric models and public charging infrastructure becomes a choke point. Ford notes there is also a perception gap around home charging: According to a study the automaker commissioned, 46% of EV shoppers do not understand how home charging works, while 92% of those who already own EVs say recharging their vehicle is as easy as plugging in their phone.

In the same statement announcing the initiative, Ford President and CEO Jim Farley also detailed an expansion of his brand’s customer support network, promising 24/7 access to human agents for roadside assistance. In addition, he stressed that Ford EV batteries are covered by an eight-year/100,000-mile warranty. While the free charger offer only runs until January, the customer support expansion and warranty are here to stay.

More From Cars.com:

• What Is Level 1, 2, 3 Charging?
• 5 Things That Could Slow Your EV’s Home Charging Speeds
• We Charged a Ford Mustang Mach-E With an F-150
• Ford EV Drivers Can Now Use Tesla Superchargers
• Ford’s BlueOval Charging Network Expands to 100,000-Plus EV Chargers

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