Skip to main content

Ford to Quadruple Plug-in Dealers

1296285795 1425510394795 jpeg

Ford announced today it will sell plug-in vehicles across all 50 states by spring, with more than 900 dealers certified to sell the cars — about a third of all Ford showrooms. That’s up from 200 dealers in November 2012, which were largely in California and New York.

Ford’s plug-in stable includes the C-Max Energi plug-in hybrid and an all-electric version of the Focus. A plug-in Fusion Energi hybrid will arrive soon: “We have said that we would start sales of Fusion Energi early in 2013, but have not specified a particular month,” Ford sales analyst Erich Merkle told Cars.com.

Dealer certification involves installing at least two charging stations and training dealer staff on EVs, with demo versions of the C-Max Energi and Focus Electric available at all times.

With sparse dealers, Ford sold 419 plug-in cars in January — 338 C-Max Energi plug-ins and a scant 81 Focus Electric hatchbacks. In comparison, the automaker moved 5,530 conventional hybrids during the month.

How much does availability play into sales? Ford has just 913 C-Max Energi and Focus Electric hatchbacks in Cars.com new-car inventory — just 0.3% of all new Fords on Cars.com. Toyota only sells its Prius Plug-In across 15 states, but there are 1,247 Prius Plug-In hatchbacks in national inventory. That’s 0.7% of all new Toyotas. Not surprisingly, the automaker sold 874 Prius Plug-In hybrids in January. That’s more than the Nissan Leaf (650) but fewer than the Chevrolet Volt (1,140).

None of the four automakers offer significant cash incentives to purchase their plug-ins, but lease deals vary and so do federal tax credits. Battery capacity determines the credits, and the Focus Electric, Leaf and Volt are eligible for a full $7,500. The Fusion Energi and C-Max Energi are good for $3,751 while the Prius Plug-in gets the minimum $2,500.

Related
Ford Offers Big Deals on Focus Electric
Today’s Electric Cars Could Sell for Less Tomorrow
More Automotive News

Photo of Kelsey Mays
Former Assistant Managing Editor-News Kelsey Mays likes quality, reliability, safety and practicality. But he also likes a fair price. Email Kelsey Mays

Featured stories

lexus lexus rx 450h2B 2024 01 exterior front angle scaled jpg
toyota crown signia limited 2025 02 exterior profile red scaled jpg
chinese ev tariffs 2024 exterior 01 jpg