Ford Turns Up the Heat on Bronco With Forest Fire Concept

Ford’s hoping demand for its new Bronco SUV will be hot — it goes on sale in the spring — and a new forest-fire-oriented concept version should turn up the heat. The Bronco and Filson Wildland Fire Rig concept is based on the four-door version of the SUV with the available Sasquatch Package and adds off-road goodies and outdoor equipment to create what Ford says is a tribute to the U.S. Forest Service, National Forest Foundation and wildfire first responders.  

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Ford is partnering with outdoor gear company Filson on the concept and using the first-generation U.S. Forest Service Bronco as inspiration; the concept wears a version of that SUV’s iconic Forest Service Green paint and is outfitted with firefighting gear.


Exterior equipment includes a modular steel bumper from Ford Performance with a Warn Industries Zeon 10-S winch; a heavy-duty custom fabricated roof rack with a Rigid Industries LED light bar; and a Kimtek Firelite Transport fire-and-rescue skid, which features a fire hose reel, high-pressure water pump and 50-gallon water tank. Rounding out the back are a Stihl chainsaw, two hard hats, a high-lift jack and Sure Seal drip torch. The top can be opened, rolled back and then secured using Filson bridle leather straps as well as fireproof ripstop nylon. 


The cabin uses classic Filson outdoor fabrics such as otter-green duck canvas on the door bolsters, armrests and seat trim, as well quilted black leather seating surfaces inspired by the company’s jacket linings. Rounding out the rugged retro vibe is a CB radio mounted to the instrument panel.


While the concept is not for sale to the public, a version of it will see public roads; Ford said it will donate two Broncos outfitted with firefighting equipment to help wildland fire personnel protect communities and their natural resources. Ford and Filsen are also collaborating to raise funds to support the National Forest Foundation’s reforestation and fire prevention programs by selling limited-edition Bronco and Filson outdoor gear.

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