Genesis Super Bowl Ads Include Billy Corgan

The ads also pump up Hyundai’s new Assurance program, but the real kicker is watching the 2010 Genesis coupe careening around a racetrack to a Smashing Pumpkins tune. What Billy Corgan is doing writing music for a Genesis ad remains unclear, but luckily nothing about the spot makes you “mellon collie” or “infinitely sad” (I know, that was terrible).

Watch the Genesis-Smashing Pumpkins spot after the jump.