GM Extends 60-Day Guarantee

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While it appears very few new GM buyers are opting for its new 60-Day Satisfaction Guarantee, GM is extending the program through the end of 2009 and slightly beyond, ending Jan. 4. Buyers can opt for the guarantee which allows them to return a new vehicle after 30 days but before 60 — with restrictions — if the buyer isn’t happy with it. Recent reports have the take rate of the program at 10% of new car sales; the other 90% are opting instead for a $500 cash back rebate. Only a handful of the 10% have actually returned a car.
 
We’ve already wondered if this counts as a “success” but since the program doesn’t seem to cost GM much, the publicity and marketing value is likely making up for any loss. That’s why GM will continue touting its “May the Best Car Win” slogan in print, online and TV advertising through December.