GM To Spend $100 Million Marketing New Malibu

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There’s no question the Chevy Malibu is one of GM’s most important vehicles. When it was last redesigned in 2004, the blocky look turned many off to what had been a perennial best-seller. Now, the company has a bold new design and an already-praise-winning chassis— the Malibu is virtually identical to the new Saturn Aura — and they’re ready to tell the world about it.

GM is planning a $100 million marketing assault for the new Malibu so it can get the new car in front of the Toyota Camry and Honda Accord shopper. A new, redesigned Accord goes on sale this fall. Sales of the new Malibu begin Nov. 1, and an efficient, entry-level four-cylinder model teamed with a six-speed automatic transmission will be available in early 2008. Prices haven’t been announced, but we expect base models to remain close to the current Malibu’s $17,215.

Chevy recently launched a Malibu-only website and has provided some new images of the car we’ve added to a gallery below. UPDATE: Additional photos have been added below.

GM Pedal to Metal for Malibu (The Detroit News)

More Chevy Malibu News (KickingTires)

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Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon. Email David Thomas

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