Honda Kicks Off National Teen Driver Safety Week

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According to the National Highway Traffic Safety Administration, more than 2,000 people were killed in crashes involving teen drivers in 2019, and Honda says that more than a third of annual traffic fatalities in the U.S. involve drivers under the age of 25. Although these stats are alarming — especially for parents of new drivers — they should serve as a catalyst for action. To coincide with National Teen Driver Safety Week, which runs from Oct. 17-23, Honda has launched a campaign to educate teen drivers and their parents about the importance of safe driving.

Related: What Are the Best Cars for Teens?

Honda’s new campaign uses a series of short ads airing on various social media platforms to target teen drivers and their parents. The stories recall real events sent in via letters and social media posts detailing the experiences of teen drivers who survived serious crashes. In addition to the teen’s perspective, a second ad shows the parents’ point of view recalling how they felt when their child survived the crash.

Apply for a Safety Grant

To take the campaign from simple awareness of the problem to an action-oriented solution, Honda has committed $2 million in funding to support educational resources that extend beyond traditional driver’s training courses. Organizations can apply for the grants through Nov. 30, with the awards expected to be announced in the spring of 2022.

Sign a Safety Pledge With Your Teen

Honda is also promoting safety education for parents of teens in partnership with the National Safety Council. The organization offers extensive resources, including an entire course for parents along with a New Driver Deal that parents and teens can sign to help stay accountable.

The National Teen Driver Safety Week campaign is a product of Honda’s “Safety for Everyone” initiative that encompasses testing at two crash-test facilities and active-safety features like those offered through Honda Sensing. The safety suite comes standard in most new Honda vehicles and offers features like forward collision warning with pedestrian detection and brake assist, adaptive cruise control, lane departure prevention, lane keep assist and traffic sign recognition.

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Former News Editor Jane Ulitskaya joined the team in 2021, and her areas of focus included researching and reporting on vehicle pricing, inventory and auto finance trends. Email Jane Ulitskaya

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