At least that’s what happened to Richard Hasenmeyer of Houston, who won the Insight after attending the Chicago music festival this summer and participating in Honda’s “Rock & Recycle” program.
The program was a collaboration between Honda and the Lolla promoter C3 and included integrated green activities and a hybrid vehicle display. The big piece of the puzzle, however, was the giveaway of the brand-new 2010 Insight, which — despite how awfully hot it was during the festival — likely made the trip well worth it for Hasenmeyer.