CARS.COM — Since its reveal in 2015, the Hyundai Santa Cruz concept pickup truck has been a likely candidate to make the jump from concept to reality. Hyundai has now confirmed that it will be developing a pickup similar to the concept.
Whenever the production truck rolls off the assembly line, Hyundai will join Mercedes-Benz in the “Wait, they build a truck?” segment. No details have been forthcoming on the size, platform or release date for the truck, but based on the Santa Cruz concept, it will likely be a mid-size truck (think Honda Ridgeline) and not a full-size one (think Ford F-150).
Will it be a success? With so little known about the truck at this stage, it’s hard to say, but Hyundai certainly faces a hard road ahead to gain the credibility necessary to sell a pickup. For more details, check out the coverage on our sister site, PickupTrucks.com.
Brian Normile
Road Test Editor Brian Normile joined the automotive industry and Cars.com in 2013, and he became part of the Editorial staff in 2014. Brian spent his childhood devouring every car magazine he got his hands on — not literally, eventually — and now reviews and tests vehicles to help consumers make informed choices. Someday, Brian hopes to learn what to do with his hands when he’s reviewing a car on camera. He would daily-drive an Alfa Romeo 4C if he could.