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Hyundai Plans Super Bowl Blitz

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In the spot, an unmotivated employee gets a dose of inspiration from a teaming mass of coworkers humming the “Rocky” theme. The entire company joins the a cappella sing-along. According to Hyundai, employees from its Alabama plant helped make the commercial.

It’s just one of four ads Hyundai plans to show during the game. Watch all of them on Hyundai’s YouTube channel.

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Hellbent on finding a journalism job after earning an English degree from DePaul University, I stumbled into the automotive industry in 2003 — much to the delight of my Corvette-obsessed dad. After working as an editor at Consumer Guide Automotive for several years, I joined Cars.com in 2011 and am currently an expert reviewer, certified car-seat technician and mom of three. I wear a lot of hats — many of them while driving a minivan. My first car was a 1994 Mercury Tracer, and I currently drive a 2012 Mazda5.

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