Hyundai Plans Super Bowl Blitz


In the spot, an unmotivated employee gets a dose of inspiration from a teaming mass of coworkers humming the “Rocky” theme. The entire company joins the a cappella sing-along. According to Hyundai, employees from its Alabama plant helped make the commercial.

It’s just one of four ads Hyundai plans to show during the game. Watch all of them on Hyundai’s YouTube channel.

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News Editor Jennifer Geiger joined the automotive industry in 2003, much to the delight of her Corvette-obsessed dad. Jennifer is an expert reviewer, certified car-seat technician and mom of three. She wears a lot of hats — many of them while driving a minivan. Email Jennifer Geiger

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