J.D. Power: Consumers Want More Automation, Not Green Tech
By Aaron Bragman
April 22, 2015
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A new study from consumer opinion firm J.D. Power has revealed some interesting insights into what the company says American car buyers want (safety features) and don’t want (efficiency systems) in their future vehicle purchases.
The findings were released in the J.D. Power 2015 U.S. Tech Choice Study earlier this week and are based on 5,300 online responses from consumers who bought or leased a new car in the last five years. For the full article, click over to USA Today, but here are the highlights:
What Buyers Want:
Blind spot detection
Night vision systems
Enhanced collision mitigation aids
Rearview cameras
Self-healing paint
What Buyers Don’t Want:
Efficiency technology like active grille shutters
Solar glass roofs
Smartphone integration programs (Apple CarPlay, Google Android Auto)
Detroit Bureau Chief
Aaron Bragman
Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy.