J.D. Power: Consumers Want More Automation, Not Green Tech

A new study from consumer opinion firm J.D. Power has revealed some interesting insights into what the company says American car buyers want (safety features) and don't want (efficiency systems) in their future vehicle purchases.

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The findings were released in the J.D. Power 2015 U.S. Tech Choice Study earlier this week and are based on 5,300 online responses from consumers who bought or leased a new car in the last five years. For the full article, click over to USA Today, but here are the highlights:

What Buyers Want:

  • Blind spot detection
  • Night vision systems
  • Enhanced collision mitigation aids
  • Rearview cameras
  • Self-healing paint

What Buyers Don't Want:

  • Efficiency technology like active grille shutters
  • Solar glass roofs
  • Smartphone integration programs (Apple CarPlay, Google Android Auto)

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