J.D. Power: Consumers Want More Automation, Not Green Tech

By Aaron Bragman

April 22, 2015

pair phone_es.jpg — Cars.com photo by Evan Sears

A new study from consumer opinion firm J.D. Power has revealed some interesting insights into what the company says American car buyers want (safety features) and don't want (efficiency systems) in their future vehicle purchases.

Related: More Car Buying News

The findings were released in the J.D. Power 2015 U.S. Tech Choice Study earlier this week and are based on 5,300 online responses from consumers who bought or leased a new car in the last five years. For the full article, click over to USA Today, but here are the highlights:

What Buyers Want:

Blind spot detection
Night vision systems
Enhanced collision mitigation aids
Rearview cameras
Self-healing paint

What Buyers Don't Want:

Efficiency technology like active grille shutters
Solar glass roofs
Smartphone integration programs (Apple CarPlay, Google Android Auto)