Not much detail is yet known about the Velar aside from its relative size. Land Rover’s Chief Design Officer, Gerry McGovern, has said that the Velar’s design will be focused more on glamour, elegance and modernity, in keeping with the new, more aerodynamic look of the latest round of Land Rover vehicles.
The name itself is reportedly derived from the code name Land Rover used to disguise its early Range Rover prototypes from the 1960s, a derivation of the Latin “velare,” meaning “to veil or cover.”
Check back soon for more information about this latest addition to the Range Rover lineup.
Aaron Bragman
Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy.