Land Rover to Debut Eco-Friendly LRX Concept at Detroit

Responding to efficiency trends, Land Rover will deliver the LRX concept at January’s North American International Auto Show in Detroit. The LRX will be the smallest, lightest SUV in Land Rover’s lineup. It will also be the most fuel-efficient, though Land Rover has not released specific mileage estimates yet.

If produced, the LRX would combine a number of factors to help it lower emissions, from a lighter weight to a more aerodynamic design. The most interesting feature is a new version of Land Rover’s Terrain Response System, which allows Land Rover vehicles to optimize traction on slick or unstable surfaces like snow, ice, gravel or wet grass. The newest version will include an “Eco” mode to reduce the car’s emissions.

It sounds as if Land Rover hopes to use the LRX to make over its image by presenting itself as a more eco-friendly brand that’s concerned with sustainability.

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