Lincoln Fosters 'Quiet Luxury' Mantra With New Valet Service

img952813662 1452612016421 jpg 2017 Lincoln Continental | photo by Evan Sears

CARS.COM — They say that time is a rare luxury which can never be purchased at any cost. But you can purchase a luxury vehicle from Lincoln and save yourself some time getting to and from the dealer for service. Ford’s luxury division today announced its new Lincoln Service Valet, set to debut on the all-new 2017 Continental flagship sedan in the fall and extend later to the entire model-year lineup.

Related: 2017 Lincoln Continental: First Impressions

Intended to provide a “human, warm and personal experience” from Lincoln dealers, the service allows owners to be met at a specified location by a valet, who will provide them with a loaner car and then drives the owner’s car to the dealership for service. Once service is completed, Lincoln will return the freshly washed vehicle to a location of the owner’s choice.

“This kind of ‘quiet luxury’ provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item — their time,” said Andrew Frick, Lincoln’s North American director of sales and services, in a statement.

Lincoln has been testing the program since May 2015 at select dealerships and said it has received high marks from the service’s users. The service will debut in the fall on the resurrected Continental, which starts at $45,485, including a destination charge.

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Former Assistant Managing Editor-News Matt Schmitz is a veteran Chicago journalist indulging his curiosity for all things auto while helping to inform car shoppers. Email Matt Schmitz

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