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Mercedes Unveils First Concept for New EQ Electric Sub-Brand

02_Mercedes-Benz_Generation_EQ_Concept_MFR.jpg Mercedes-Benz Generation EQ Concept | Manufacturer image

CARS.COM — Mercedes-Benz introduced at the Paris Motor Show today the Generation EQ concept, an electric SUV that Mercedes head Dieter Zetsche said will be “the first of a whole new family of vehicles” under a new EQ electric sub-brand.

Related: 2016 Paris Motor Show

Zetsche said EQ stands for “electric intelligence” and that there will 10 new vehicles in the EQ family by 2025. In his “electric mobility”-dominated press conference, he said that the company expects EVs to make up 15 percent to 25 percent of global sales by 2025 and that Mercedes aims to be the leader in premium electric vehicles by that time, “including any new entrants.” It apparently has not gone unnoticed at Mercedes that Tesla has built a market among high-income buyers will to spend six figures for an electric luxury car.

The concept is the first example of a new EV architecture for Mercedes, a modular system suited for a variety of vehicle types. It has a battery pack under the floor and electric motors on the front and rear axles with a combined output of up to 300 kilowatts, the automaker said. It also expects vehicle to have a range of up to 500 kilometers by European testing, which could mean 250 or more miles by U.S. standards.

The exterior is not at all fanciful, save for the lighted 21-inch wheels and other lighting effects all around, including the large Black Panel front end with lighting elements in the panel. The futuristic interior is dominated by a 24-inch widescreen display, seats and a console that appear to float, as well as rose-gold accents. There are no traditional knobs, except for seat adjustments, and the steering wheel includes LED touch controls. Speakers are built into the head restraints.

Mercedes says the Generation EQ has advanced driver assistance features, including the ability for a “fusion” of inputs from various sensors as well as external connected data. It also is equipped for vehicle-to-infrastructure communications to extend its capabilities.

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