Mitsubishi Slaughters Historic Name for New SUV: Eclipse Cross

By Aaron Bragman
February 14, 2017
img877818665 1487090108562 jpeg Manufacturer photo |

CARS.COM — Japanese automaker Mitsubishi has announced the name of its new compact SUV that it plans to unveil early next month at the 2017 Geneva International Motor Show in Switzerland. Drawing from its heritage, Mitsubishi will call the new vehicle the Eclipse Cross, ostensibly hoping to draw upon the popularity of the old Eclipse sports coupe sold from 1989 to 2012, combined with the trending crossover segment.

The new compact SUV supposedly employs coupelike styling and a deep red paint that Mitsubishi says “evokes the brilliance of the prominence seen during the total solar eclipse.” The Eclipse Cross will be part of a trio of new crossovers that the automaker plans to bring to markets worldwide, focusing on that hot segment instead of its more familiar coupes, sedans and light trucks.

More information on the Eclipse Cross will be made available as the debut approaches in early March.
Detroit Bureau Chief
Aaron Bragman

Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy.

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