Mitsubishi Unveils All-New 2008 Lancer


Early this morning, Mitsubishi took the wraps off of its much-anticipated next generation Lancer sedan. The debut came via their online press website in advance of the Detroit auto show, where the Lancer will be shown for the first time next to the higher-performance Evo model. Perhaps this early look is because the car will be arriving at dealers early next year.

The new car is a radical departure from the econobox styling of the last generation and features an all new architecture shared with the Outlander SUV and a new 152 hp 2.0-liter four-cylinder engine. 

There are three trim levels for the new Lancer: a base DE, ES and sportier GTS. A five-speed manual is standard with a CVT transmission optional. Prices have not been announced, but we expect to hear more in Detroit in early January and the pricing should be in line with the current model’s range.

Mitsubishi has slowly been reinvigorating its aging lineup, starting with the Eclipse last year and the new Outlander SUV this year. Both have had positive receptions in the media and sales are up, but Mitsubishi still needs a hit with a volume vehicle. The Lancer is the company’s economy car, one that could radically change the fortunes of the brand in the U.S. where it has been struggling for the past few years. With this new style and, we’re assuming, an improved driving experience as well, the new Lancer could be a big seller.

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