Since 2007, NASCAR’s Sprint Cup series — its most elite racing tier — featured cars from Chevrolet, Dodge, Ford and Toyota with the same basic shape and little to distinguish them other than decals used to imitate headlights, grilles and taillights. Fans began to complain about how similar the racecars looked soon after their introduction.
“While successful in introducing a safe car, it lacked manufacturer-specific attributes. Manufacturers had very little room to make them representative other than with decals,” says Mark Kent, director of GM racing. “For 2013, the all-new car builds on the current car but allows manufacturers the opportunity to make them look like their production counterparts.”
NASCAR and the automakers worked closely together to design the new racecar, making them seem closer to the everyday versions seen in millions of garages nationwide.