Some commercials go beyond their intended purpose. No matter what you think about the brand, Ram is hitting the bull's-eye when it comes to reinforcing the triumph of the human spirit in something as commonplace as a pickup truck commercial. We like this one, called "Courage Is Already Inside," which will debut during the running of the 141st Kentucky Derby. For good measure, we thought you also might want to see the commercial that started this direction, simply called "Farmers."
'Courage'
'Farmers':
