Ram Airs First Commercial for 2019 Ram 1500

Ram isn't wasting any time. From the looks of it, the truckmaker will start hitting the airwaves immediately with TV commercials to let the world know there's a new choice in the half-ton pickup truck class: the . The new pickup debuted at the 2018 North American International Auto Show in Detroit, where it was named Best in Show by sister site Cars.com.

This first commercial — we're guessing several more will be rolled out during the next few months — features the fast-rising country group The Tennessee Kids singing Ram's new theme song while a diverse series of Americans are shown working alongside a new Ram 1500. The song — the familiar "Thank God I'm a Country Boy" — aims its message at the heart of the average truck owner, emphasizing hard work, loyalty and courage.

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