Ram Commercial Trucks Add New Colors for 2011

Consumers now can buy Ram heavy-duty and commercial trucks in the same color you’d see on a fire engine and other government emergency vehicles.

Due to popular customer demand, the Ram truck team has added National Fire Safety Lime Yellow to the list of paint options for the Ram truck line. At the beginning of the 2011 model year, Ram 2500 and 3500 HD pickup trucks and 3500, 4500 and 5500 chassis cab trucks are available to order with this low-volume paint color.

“To be successful in this business, you have to listen to your buyers. Not only are Ram trucks hard workers, but because our customers asked for a high degree of personalization, they’re also available in thousands of configurations to meet a wide range of uses,” Fred Diaz, president and CEO of the Ram truck band, said about the decision to add more color options.

Among the 31 colors are yellow, Timberline Green Pearl, School Bus Yellow, Detonator Yellow, Omaha Orange and dark brown.

Paint experts at Ram are bringing even more unique low-volume paint colors to consumers. Soon enough, buyers of Ram HD and chassis cab trucks will have a vast array of colors to choose from. (A new Porsche 911 Turbo S isn’t even available in this many colors.)

Ram worked with manufacturers of heavy agricultural farming and construction equipment, including Case New Holland. As a result, several paint colors are strikingly similar to what you’d see on a big eight-wheel Case farm tractor or a New Holland dirt-digging backhoe, including Case IH Red, New Holland Agriculture Blue, Case Construction Power Tan and New Holland Construction Yellow.

Here’s a list of all of the other colors of the Ram truck color palette: