Ram Goes Cowboy (Again) With New HD Longhorn Ram Rodeo Edition


Ram introduced a new heavy-duty special edition at the 2018 State Fair of Texas. Called the Longhorn Ram Rodeo Edition, the new package includes many of the most popular features found on Ram's top-of-the-line 2500 and 3500 models.

Creating and promoting special editions seems to be Ram's greatest strength lately, as they provide more options for customers. The most recent special editions have been the Ram 1500 Rebel 12 and the . Now we have the Longhorn Ram Rodeo Edition for the HDs.

The Longhorn Ram Rodeo is another interpretation of the cowboy themed pickup with plenty of luxury features. It's similar in some ways to the  introduced last year. The Longhorn Ram Rodeo features a headliner made from soft-touch suede and a leather interior of contrasting Black and Cattle Tan. The truck will bear the Longhorn name stretched along the tailgate in all capital letters, and it will be offered in six colors: RV Match Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red and Granite Crystal Metallic. All single-rear-wheel models will have 20-inch alloy wheels, while the 3500 dually models will get allow 17-inch rims.

Standard equipment on the Longhorn Ram Rodeo includes a fifth-wheel/gooseneck trailer prep package, a bed-view camera and a class-exclusive supplemental rear air-suspension load-leveling system. Longhorn Ram Rodeo Editions can be had as crew or Mega cabs in 4×2 or 4×4 configurations; the 6.4-liter Hemi V-8 is the standard engine and the turbo-diesel 6.7-liter Cummins inline-six-cylinder is an option.

Pricing for the 2018 Longhorn Ram Rodeo Edition will start at $62,485 for 2500s and $72,955 for 3500s (prices include destination). It will be available this fall at dealers.

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