Ram Truck Soars in 'Man of Steel'


Summer is prime time for Hollywood to roll out blockbuster movies, and one of the biggest movies headed our way is "Man of Steel." is not in the business of reviewing movies (we can't remember the last good movie we've seen), but we do like pickup trucks. That's why when we heard that Ram Truck was working with the latest Superman movie, we got curious.

Here are a few photos of the latest star getting ready to make its big-screen debut as Ram Truck reveals its promotional partnership with Warner Bros. Pictures for the movie, which hits theaters worldwide June 14. Check out the promotional video here.

Oddly, the main vehicle featured for the red-carpet premieres events for movie across the U.S. is a 2013 Ram 2500 Power Wagon, but we're told all the commercials for the movie showcase the Ram 1500. Additionally, you will be able to spot some classic Dodge products in the movie itself. Regardless, we love the theme of the advertising: "Everyone has the ability to do something amazing — some just do it on a more regular basis." If that doesn't apply to pickuptrucks when compared to normal-everyday cars, nothing does.

Whether this "Man of Steel" special edition becomes a special option package for Ram remains to be seen, but this Ram Power Wagon will make its debut on the red carpet during the June 10 New York City world premiere of the movie, then it will be on display around the country after that. It eventually will be auctioned for charity. Wefully expect to see the truck at the State Fair of Texas later this year.


Latest expert reviews