Fresh on heels of revealing the all-new pickup truck at the 2018 Detroit auto show, Ram pulled the covers off its newest version at the 2018 Houston Auto Show: the 2019 Ram 1500 Laramie Longhorn. This truck features an assortment of new styling upgrades, including several features only available on this trim level.
The new Laramie Longhorn has a unique grille, adaptive LED headlights, chrome tow hooks, standard 20-inch wheels, new belt buckle badges on both exterior front doors as well as other badging sprinkled throughout the cabin.
The new billet grille wraps the Ram lettering and headlights in chrome while another chrome badge is prominently featured on the tailgate. Additionally, Laramie Longhorns will be available with the RV Match Walnut Brown two-tone color scheme with matching brown paint accents on the wheel centers. This color scheme offers recreation-vehicle enthusiasts a way to order a big pickup truck to match their trailer's color scheme.
Inside the Longhorn, Ram designers used real barn wood to accent the door, the glove box and steering wheel. The top-level pickup also features an actual Longhorn logo burned into the wood of the glove box. The seats feature a full-grain, hand-stitched leather wrap that extends to the armrests, doors, steering wheel and dash.
During the reveal, Head of Ram Brand Jim Morrison said the upscale feel of the truck is by design and Ram is seeing "continued growth" in the luxury truck market. While pricing has not been released yet, we expect this trim level to start well north of $50,000.
The half-ton Laramie Longhorn is only be available as a crew-cab pickup, with the 3.6-liter V-6 as standard and the carryover Hemi V-8 or newly optional Hemi eTorque V-8 as options. All engines will be mated to an eight-speed transmission with either a 3.21:1 or 3.55:1 rear axle ratio; the 3.92:1 rear axle ratio will be available with the Max Towing Package.
The Houston Auto Show runs through Sunday; find ticket information here.
Cars.com photos by Tim Esterdahl
