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Rolls-Royce Announces Development of New Model

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Rolls-Royce — makers of super-expensive, super-exclusive, super-luxury automobiles — has announced it is developing an all-new model for introduction in mid-2016, but it has declined to specify what it will be.

Related: Rolls-Royce Makes Push for Provenance Pre-Owned Program

It did reveal a few details, saying that the new model would be a “drophead tourer,” which is Rolls-Royce speak for a convertible. What is not clear is what this model will be based on, the large Phantom platform or the smaller Ghost/Wraith platform.

Sources close to Cars.com with knowledge of the vehicle have suggested that the car will be a convertible version of the Wraith coupe, but that it is likely to feature a different name. This would make sense for Rolls-Royce — the company already has a convertible built on the larger Phantom platform, but it’s extremely expensive. A smaller, less expensive Wraith convertible would be better able to go up against the Bentley Continental GTC and its various versions.

Rolls-Royce says prototype testing and development has commenced, and the car is about two years away from appearing in showrooms.

Cars.com photo by Evan Sears 

Detroit Bureau Chief
Aaron Bragman

Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy.

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