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Rolls-Royce Not Calling All-New SUV an SUV (But It's an SUV)

img 328051891 1518556915778 jpg Rolls-Royce Cullinan | Manufacturer image

CARS.COM — Rolls-Royce likes to take things slow. In 2015, the ultra-luxury British carmaker announced it was developing a new vehicle. In 2016, Rolls-Royce confirmed that said car was in development and would be tested. And now, in 2018, the project car finally has a name … Cullinan.

Related: 2018 Rolls-Royce Phantom Video Review

If that sounds familiar, it’s because the name is shared with the Cullinan diamond — a 3,106-carat rock that was unearthed in South Africa in the early 1900s.

Now, the most exciting thing about the Cullinan is that it debuts a new type of vehicle: the “high-sided car.” What’s so different about it, you ask? Well, to start with, it’s taller than a traditional car, which offers a more commanding driving position as well as more cargo space. Rolls-Royce also says that the Cullinan will be outfitted so it can perform off-road in a variety of terrain as well as on the street, fitting with Rolls-Royce’s credo for this vehicle of “effortless, everywhere.”

Wait, this sounds familiar. Let’s look at these photos:

img 297032084 1518557012079 jpg img 266012277 1518556980262 jpg img 234992470 1518557024909 jpg img 203972663 1518557038738 jpg img 141933049 1518557078504 jpg img 297032084 1518557012079 jpg img 266012277 1518556980262 jpg img 234992470 1518557024909 jpg img 203972663 1518557038738 jpg img 141933049 1518557078504 jpg

Yep. It’s an SUV. Rolls-Royce is making an SUV.

Along with Lamborghini and Bentley, Rolls-Royce proves that not even the rare, highest end of the car market is immune from the SUV craze. The only details we have so far are:

  • The name
  • That it will be all-wheel drive
  • That it will feature a new all-aluminum architecture

We’ll keep an eye out for more information as the Cullinan comes closer to its yet-to-be-announced launch date.

High-sided car. That is rich.

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Former L.A. Bureau Chief Brian Wong is a California native with a soft spot for convertibles and free parking. Email Brian Wong

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