Compete.com — a free web tracking website — had an interesting blog post today about which car-brand websites green-conscious web surfers go to the most. Naturally, you would think Toyota would be No. 1, seeing as it sells more hybrids than anyone else, but as it turns out Saturn attracts green-conscious buyers in larger percentages than any other site. Based on Saturn’s overall traffic, it had the highest percentage of visitors who classify as environmentally conscious, as defined by Compete. Honda’s website gets the most green consumers overall, though. Toyota and Ford come in a close second and third, respectively.
So what does this say about the brands? For one, it doesn’t seem green sales equal green interest on the web, or Toyota would dominate. What do you think? Check out the full blog post and let us know in the comments below.