Subaru Checks-In: Add a Badge to Your Subie

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If you — or some of your social media chums — battle it out for badges on Foursquare, then Subaru’s latest accessory will be right up your alley, presuming you own a Subaru.

The automaker is offering customizable badges for owners to put on their very non-virtual cars. You get to pick a single emblem that shows how many Subarus you’ve owned — up to 10 — and then add up to 12 lifestyle badges after the fact. Those include icons for activities like biking to more conceptual “love” or “environment” badges.

The Badge of Ownership — as Subaru is calling it — is free, and you can order them here, but you must provide a vehicle identification number. You also can return to the site and order more badges as they become available, free of charge.

So far, Subaru says it has received about 7,000 badge requests since the program launched in late May without any press releases or external promotions. There’s also a form for owners ordering badges to request a new lifestyle badge not yet offered. Subaru spokeswoman Heather Ward says the most common request is for a motorsports badge.