Suzuki filed for Chapter 11 bankruptcy in California today for its U.S. automobile operations. American Suzuki Motor Corporation will stop marketing and selling cars in the U.S. while focusing on its motorcycle, ATV and marine portfolios.
Suzuki will continue to honor its warranties and its current dealer network will largely be transitioned to parts and service only.
This news is not a great surprise to those following the industry. The company sold just 2,023 cars in October. Mitsubishi — another struggling Japanese automaker — sold 3,981 units in October. Mazda — the next closest Japanese automaker — sold a more robust 18,622 cars in October.
We’ll have more information for owners and perspective buyers of the remaining new Suzuki models on dealer lots tomorrow.
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