Incentives are an interesting game. Automakers use them to entice buyers into a showroom with the hope that a little extra money off the MSRP will get you to sign the paperwork and drive off the lot. They usually don’t pay you to buy another automaker’s car. But that’s what Suzuki is doing with a new offer on its Kizashi sedan.
Suzuki will give $250 to anyone who test-drives a Kizashi and then buys a competing sedan within three days. You have to show proof that you bought a 2010 Honda Accord, Nissan Altima, Chevrolet Malibu, Mazda6, Ford Fusion or Toyota Camry, all with four-cylinders.
These models were also competitors the Kizashi faced in the Cars.com/USA Today/ MotorWeek $25,000 Family Sedan Shootout earlier this year. However, the winner of the Shootout, the 2011 Hyundai Sonata, is not included in the promotion. The Kizashi came in third and was widely praised by all of the editors on hand and the real-world family who participated.
Suzuki also offers $100 for shoppers who buy an Audi A4 or Acura TSX after test-driving the Kizashi. However, those entry-level luxury cars are nowhere near as popular as the sedans mentioned above, which include many of the best-selling cars in the country.
The $250 prepaid debit card offer runs through July 31. What happens if the Kizashi actually wins you over and you want to buy one? Suzuki is offering 0% financing for 48 months until Aug. 2. The company is also offering a free-gas promotion for all its models. Kizashi buyers will get a $290 prepaid gas card. That deal ends Aug. 31. Editor’s Note: Cars.com has no involvement with Suzuki’s Test Drive Challenge promotion. We learned of it via a news release sent by the company to all media outlets Tuesday.
2010|Suzuki|Kizashi
Managing Editor
David Thomas
Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon.