Suzuki Offers Free Gas to Lure Buyers

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Customers who buy a select Suzuki model between May 1 and Aug. 31 will be eligible for the automaker’s “Free Gas for Summer” promotion. Buyers will get a stored-value debit card with which to buy gas.

Eligible vehicles include the new Kizashi sedan, SX4 SportBack, SX4 Sport sedan, SX4 crossover, Grand Vitara and Equator.

The cards will range in value between $280 and $442, depending on a number of factors. Apparently, Suzuki will take into account an assumed three-month time frame, the car’s EPA highway mileage, the national average price for a gallon of gas and the Federal Highway Administration’s estimate of 1,000 miles driven per month.

The promotion is especially tempting for buyers looking at the Kizashi because it’s a new vehicle without a lot of cash incentives attached.

If we have Suzuki’s reasoning right, you might want to wait until around July, when gas prices tend to peak. The higher the national average for a gallon of gas, the more money Suzuki will have to put on the debit card.