The Specialty Equipment Market Association Show is an annual celebration of everything that’s completely over the top in the car world. Everywhere you looked in the cavernous Las Vegas Convention Center was filled with cars and trucks that were raised or lowered, fitted with huge tires — and often stuffed with the largest engine known to mankind. In other words, this was not the show for anyone who prefers subtlety.
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With so many crazy vehicles on display, how could any stand out from the crowd? As we found out this year, there were still plenty of ways to get yourself noticed. Lexus opted to outfit one of its cars as a rolling wine-tasting room, for example. Trucks are always a huge part of every SEMA Show, which explains why Ford brought along a veritable army of modified Ranger pickups. (We’re kind of partial to the one with a built-in tent.)