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Tiger Woods Still Shilling for Buick

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Last week we heard word that General Motors was moving Tiger Woods from in front of Buicks to a more corporate role promoting such things as OnStar. According to one of GM’s blogs, that’s not the case. Tiger will still be a spokesman for Buick but will be “expanding” his role to include other GM services.

Perhaps this move comes because Buick has just one new product it’s banking on, the Buick Enclave, and there isn’t enough for Tiger to do. GM’s head marketing guru, Mark LaNeve, recently told AutoWeek that the company doesn’t want a spokesman at the center of its advertising efforts.

“We don’t want Tiger, or any celebrities, as core to one of our brands,” he said. “We felt we can deliver that message much more clearly and distinctly without Tiger in the middle of it — so we put Tiger on the edge — and get back to really talking about the product.” Even with a better-looking Buick, most people will probably still enjoy seeing Tiger more than 30 seconds of seat and cargo area close-ups.

If you’re a Tiger fan, he has posted pictures of who will undoubtedly become the greatest female golfer of all time on his website.

Tiger Woods and Buick (FYI Blog)

Photo of David Thomas
Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon. Email David Thomas

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