Tiger Woods to Launch Buick Enclave

Buick finally has a product worthy of superstar golfer Tiger Woods’ full attention. Sure, the best golfer in the world has starred in ads for the Lucerne sedan and other Buicks since he signed on as spokesman a few years ago, but never has he taken part in the launch of a new vehicle. That will all change at the Los Angeles auto show in November when Woods will introduce the production version of the Buick Enclave.

The Enclave was a stunner as a concept in Detroit in January 2006, and the production version — which will go on sale in the middle of the golf season next summer — is vitally important to the Buick brand. General Motors is also getting the most out of its high priced pitchman, now no journalist will want to miss this introduction.