Toyota Attempts to Bolster Sales With New Incentives

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In the wake of its well-publicized recalls and subsequent sales drop, Toyota has rolled out new incentives for March.

The most notable offer is 0% APR financing for up to 60 months on the 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris. Not coincidentally, most of these vehicles were the ones wrapped up in the sudden acceleration recall.

The automaker will also offer low lease rates on all of the same models. Rather than the Yaris, though, these new lease rates will extend to the Prius and Venza. Offers will vary by region, but examples given by Toyota include a Corolla lease for $179 a month and a Camry lease for $199 a month.

Finally, Toyota will extend a complimentary two-year premium maintenance program to any customer who buys or leases a new vehicle and provides proof of already owning a Toyota, Lexus or Scion.

The program will run through April 5 and be accompanied by a national marketing campaign.