Toyota Exec Offers YouTube Apology

Toyota is really going all out to reassure its customers. In this YouTube video, Toyota President of Sales and Chief Operating Officer Jim Lentz talks about Toyota’s comprehensive plan for fixing the sticking pedal issues. While he does outline the steps Toyota is taking, the video is more notable for Lentz’s effusive apology. He also appeared on NBC’s “Today” show, making an effort to reach nervous Toyota customers.

Follow our Toyota recall coverage here.

Latest expert reviews