As crushing as that incident was for Elantra owner Todd Jamison (pun definitely intended), he ended up getting a new car out of the deal. Hyundai Canada officials saw the footage and thought it would be good PR to hand Jamison the keys to a brand-new 2010 Elantra. The company and its digital media agency, Mighty, delivered it to him at work — on the day he was supposed to shop for a new car.
This goes to show that getting creamed by an idiot in an X5 in your local gym’s parking lot has its upside.