We’ve seen some innovative incentive offers before. Recently, car companies have jumped on the exploding gas-price craze, offering to help pay for fuel. Well, college costs are growing rapidly, too, which is why VW is targeting families with an incentive to save for future education funding.
With every sale of a new Routan minivan, VW will pay $1,500 into a UPromise account supplied by the buyer. The college-saving website then allows users to put the money into a 529 plan.
It’s not a bad idea, especially to tout a new model hitting the market for the first time, but VW says the Routan won’t hit dealerships until September. That’s a long time to wait after generating buzz with this college-cash announcement. The Routan is based on Chrysler’s Town & Country minivan and will have a starting price of $24,700.