It’s no surprise that the vehicles most researched by gay, lesbian, bisexual and transgender shoppers are those produced by gay-friendly automakers.
In releasing a list of its Top 10 researched vehicles, Gaywheels.com said the 10 in most demand are the Toyota Yaris, Saab 9-3, Mazda MX-5 Miata, Volkswagen Jetta, Volkswagen Eos, Dodge Caliber, Toyota Camry, Audi A3, Volkswagen Rabbit and Infiniti FX.
The Yaris displaced the Saturn Sky roadster as the most researched vehicle. The Infiniti FX was a new addition replacing the Pontiac G6.
Gaywheels.com classifies vehicle manufacturers as gay-friendly or not based on their corporate policies for offering domestic-partner benefits to their employees in the U.S.
Gaywheels has been keeping tabs on gay-friendly vehicles on a quarterly basis for the past 1.5 years. The latest findings were taken for the quarter ending June 30.
“Since the inception of this list, the Top 10 Most-Researched Vehicles have always come solely from gay-friendly automakers, delineating the importance of a brand’s corporate policies and positions in regard to the gay community,” said Joe LaMuraglia, founder of Gaywheels.com.