Who Buys the Chevrolet Spark?

The subcompact hatchback has been on sale since summer of 2012 and Chevy says that 29% of its customers are younger than 35 and 51% of Sparks are purchased by women — the highest percentage of all the brand’s cars. 

More important is where the buyers are coming from. GM says around 54% of Spark buyers are new to the brand and more than one in five are decamping from import makers’ vehicles. Chevrolet spokeswoman Annalisa Bluhm told us that “Nissan is the import brand we are conquesting most from.” She noted that Chrysler is No. 2 on the conquest list.

What Spark shoppers aren’t drawn to, however, is pink. Cars.com’s test car was Techno Pink, which Bluhm told us only “accounts for 10% of all Spark’s sold — and they are not all to ladies, either!”

So far, the Spark is available in only 18 states, but GM says it’ll be on sale in all 50 states later this year.

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