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Rhinelander Auto Group

(1,443 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,443 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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This is the 3rd vehicle we've bought from Rhinelander GM in the last 2 years. Scott Brass has always been great to work with.

This is the 3rd vehicle we've bought from Rhinelander GM in the last 2 years. Scott Brass has always been great to work with.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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They were such a great dealer to work with. I was on somewhat of a time crunch as I’m expecting baby#4 soon and they took all the work out of it for me. Kaden was awesome to work with!

They were such a great dealer to work with. I was on somewhat of a time crunch as I’m expecting baby#4 soon and they took all the work out of it for me. Kaden was awesome to work with!

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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealership was prompt, professional, courteous and very knowledgeable. Each person i talked with very very knowledgeable and patient and answered my questions.

Dealership was prompt, professional, courteous and very knowledgeable. Each person i talked with very very knowledgeable and patient and answered my questions.

Rating breakdown (out of 5):
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5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
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The Detail pros staff always take good care of my vehicle. Polite, on time, and toy satisfaction.

The Detail pros staff always take good care of my vehicle. Polite, on time, and toy satisfaction.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for trusting Detail Pros with your vehicle! We’re glad our team consistently provides friendly, timely service and results you’re happy with. We appreciate your continued support!

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Great service! Comon sense pricing. Smart techs. And fast service. Will continue to bring my car to them for service.

Great service! Comon sense pricing. Smart techs. And fast service. Will continue to bring my car to them for service.

Rating breakdown (out of 5):
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5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

Scott, we are glad we could help! Please let us know if there is anything else we can do for you; we are more than happy to help!

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I would just like to say that Tony in-service and John And Amanda and everybody that works there are just amazing. They take such good care of my truck and of me. I wouldn’t have my service done anywhere else. They are top notch in my book. Thanks Debbie

I would just like to say that Tony in-service and John And Amanda and everybody that works there are just amazing. They take such good care of my truck and of me. I wouldn’t have my service done anywhere else. They are top notch in my book. Thanks Debbie

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Debbie, we're happy you found our staff to be so supportive during your experience here at Rhinelander Chevrolet GMC. Please don't hesitate to reach out if there's anything additional we can do for you.

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Those chairs are ridiculously so low! You are virtually sitting on the floor! They are very hard to get up out of. People with bad knees or backs especially would have a hard time! You should be ashamed not to have better chairs! Show us your customer appreciation by getting decent chairs!

Those chairs are ridiculously so low! You are virtually sitting on the floor! They are very hard to get up out of. People with bad knees or backs especially would have a hard time! You should be ashamed not to have better chairs! Show us your customer appreciation by getting decent chairs!

Rating breakdown (out of 5):
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Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Thank you for taking the time to leave us feedback about your experience with us. Please contact us at (715) 365-8100 when you have an opportunity, and we will be more than happy to try and turn your experience around.

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They went out of their way to get the car I wanted in a color I wanted. The team was super friendly and knowledgeable. We really enjoyed Brian! Would definitely buy from them again. And already recommended them to others!

They went out of their way to get the car I wanted in a color I wanted. The team was super friendly and knowledgeable. We really enjoyed Brian! Would definitely buy from them again. And already recommended them to others!

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the wonderful review! We’re so glad Brian and the team helped you find the car and color you wanted while making the experience enjoyable. Your recommendations mean so much to us, and we look forward to helping you again!

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Everyone treated us well they figured out what the problem was and kept us informed

Everyone treated us well they figured out what the problem was and kept us informed

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Charles, we appreciate you taking the time to leave us this feedback. Please don't hesitate to reach out to us if there's anything more we can do!

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Free first time service cost $40 plus! Found screw in tire. S39 parts? $3 misc. plus labor and tax.

Free first time service cost $40 plus! Found screw in tire. S39 parts? $3 misc. plus labor and tax.

Rating breakdown (out of 5):
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Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

We really appreciate your feedback! If you have any further questions, please don't hesitate to reach out!

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