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Serra Toyota

(3,757 reviews)
Visit Serra Toyota
Sales hours: 8:00am to 8:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–8:00pm 7:00am–6:00pm
Tuesday 8:00am–8:00pm 7:00am–6:00pm
Wednesday 8:00am–8:00pm 7:00am–6:00pm
Thursday 8:00am–8:00pm 7:00am–6:00pm
Friday 8:00am–8:00pm 7:00am–6:00pm
Saturday 8:00am–8:00pm 7:00am–3:00pm
Sunday Closed Closed
2024 state dealer award
View 17 awards
2024 state dealer award 2023 state dealer award 2022 state dealer award 2020 state dealer award 2019 state dealer award 2018 state dealer award 2017 state dealer award 2016 state dealer award
2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award
New (205) 727-9172 (205) 727-9172
Used (205) 304-0114 (205) 304-0114
Service (205) 352-4508 (205) 352-4508

Inventory

See all 376 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since February 2008.
Where you buy your new Toyota is just as important as the purchase itself. Visit Serra Toyota to see why our customers choose us each month for their new or pre-owned vehicle needs. Serra Toyota has been a proud winner of the Toyota President's Award for the past several years for its continuous focus on delivering exceptional customer service.

Check out our Lifetime Warranty Platinum Package Serra's Trade Express Price Match Guarantee & much more!

When the time is right we hope you will choose Serra Toyota!
Serra Toyota in Birmingham AL - Home of the Lifetime Powertrain Warranty

Service center

Phone number (205) 352-4508

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
7:00am–3:00pm
Sunday
Closed

Reviews

(3,757 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Serra Toyota from DealerRater.

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Morgan Smith was so honest and professional.

Morgan Smith was so honest and professional. Buying a car can be stressful,but he patiently helped us through the process. We are very happy with our decision. We will be back!

Morgan Smith was so honest and professional.

Morgan Smith was so honest and professional. Buying a car can be stressful,but he patiently helped us through the process. We are very happy with our decision. We will be back!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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A special shoutout to Morgan for his incredible patience,

A special shoutout to Morgan for his incredible patience, vast knowledge, and genuine help for putting me in an amazing vehicle that will last us for many years! Highly recommend!!

A special shoutout to Morgan for his incredible patience,

A special shoutout to Morgan for his incredible patience, vast knowledge, and genuine help for putting me in an amazing vehicle that will last us for many years! Highly recommend!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Morgan Smith made the experience easy and enjoyable!

Morgan Smith made the experience easy and enjoyable! Helped us decide what was best for us while applying no pressure to buy.

Morgan Smith made the experience easy and enjoyable!

Morgan Smith made the experience easy and enjoyable! Helped us decide what was best for us while applying no pressure to buy.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Thanks to Sam Mohammed and Joel Hogeland I got to drive

Thanks to Sam Mohammed and Joel Hogeland I got to drive home in my new 2022 Jeep Cherokee Trailhawk

Thanks to Sam Mohammed and Joel Hogeland I got to drive

Thanks to Sam Mohammed and Joel Hogeland I got to drive home in my new 2022 Jeep Cherokee Trailhawk

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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Morgan always makes the driving experience incredible.

Morgan always makes the driving experience incredible. This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love my new Grand Highlander and working with Morgan Smith. Feels like family.

Morgan always makes the driving experience incredible.

Morgan always makes the driving experience incredible. This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love my new Grand Highlander and working with Morgan Smith. Feels like family.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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This was my second time purchasing a vehicle from Serra

This was my second time purchasing a vehicle from Serra Toyota . My experience was excellent once again . Dakota was a great salesperson and I would highly recommend him and his sales manager Joel to anybody. Dakota was so friendly and patient throughout the entire process of me looking for a vehicle and purchasing . From the first conversation with Joel , I instantly knew this purchasing process would be super easy .

This was my second time purchasing a vehicle from Serra

This was my second time purchasing a vehicle from Serra Toyota . My experience was excellent once again . Dakota was a great salesperson and I would highly recommend him and his sales manager Joel to anybody. Dakota was so friendly and patient throughout the entire process of me looking for a vehicle and purchasing . From the first conversation with Joel , I instantly knew this purchasing process would be super easy .

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Morgan always makes the driving experience incredible.

Morgan always makes the driving experience incredible. This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love my new Grand Highlander and working with Morgan Smith. Feels like family.

Morgan always makes the driving experience incredible.

Morgan always makes the driving experience incredible. This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love my new Grand Highlander and working with Morgan Smith. Feels like family.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Morgan Smith was incredible.

Morgan Smith was incredible. If you are looking for a salesman that feels like a friend this is your guy. Very kind and very professional

Morgan Smith was incredible.

Morgan Smith was incredible. If you are looking for a salesman that feels like a friend this is your guy. Very kind and very professional

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Abdoul made it easy and fun to buy a car.

Abdoul made it easy and fun to buy a car. You should ask for Abdoul Abo Aouda ( AAA ) if you want a good and fun buying experience!!!

Abdoul made it easy and fun to buy a car.

Abdoul made it easy and fun to buy a car. You should ask for Abdoul Abo Aouda ( AAA ) if you want a good and fun buying experience!!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Stay away from Serra Toyota I'm going to the corporate

Stay away from Serra Toyota I'm going to the corporate office and the BBB to find out what happened to my 2020 chr that was undrivable but yet they serviced the car

Stay away from Serra Toyota I'm going to the corporate

Stay away from Serra Toyota I'm going to the corporate office and the BBB to find out what happened to my 2020 chr that was undrivable but yet they serviced the car

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
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