Principle Toyota

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(1,704 reviews)
Visit Principle Toyota
Sales hours: 8:30am to 7:00pm
Service hours: 7:00am to 6:00pm
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Service Sales
Monday 7:00am–6:00pm 8:30am–7:00pm
Tuesday 7:00am–6:00pm 8:30am–7:00pm
Wednesday 7:00am–6:00pm 8:30am–7:00pm
Thursday 7:00am–6:00pm 8:30am–7:00pm
Friday 7:00am–6:00pm 8:30am–7:00pm
Saturday 7:00am–3:00pm 8:30am–6:00pm
Sunday Closed Closed
New (888) 667-0119 (888) 667-0119
Used (888) 650-3876 (888) 650-3876
Service (901) 466-2290 (901) 466-2290


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About our dealership

This seller has been on since September 2014.
Principle Toyota of Memphis has been selling Toyota vehicles in the Tennessee area for over 30 years. Principle Toyota of Memphis is a family owned and operated dealership whose mission is to treat you like family. We pride ourselves on our customer service and dedicated employees and this is why our sales and service teams are some of the most knowledgeable in the country. Our goal is to make every customer our friend and exceed your expectation everyday.
Let's Make Memphis Better! Our Community Is A Great Place To Live!

Service center

Phone number (901) 466-2290

Service hours


Meet our employees

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(1,704 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Principle Toyota from DealerRater.

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Thanks to Darrell's persistence and patience, we brought

Thanks to Darrell's persistence and patience, we brought home our new Toyota Hybrid RAV4 this week. Due to supply shortages and logistics issues, the process of purchasing our vehicle took longer than expected, but Darrell made the experience pleasant and we couldn't be happier with the outcome. Throughout the process, Darrell was always available and responsive to our questions and needs. We would recommend Principle Toyota and Darrell Smith to anyone interested in buying a vehicle.


Lisa is a great sales associate.

Lisa is a great sales associate. She is very patient and has awesome communication. I would highly recommend her to others.


Poh is great!

Poh is great! Only car sales lady I will use!! Always gets me where I want to be in a deal!


My Toyota-Certified, Pre-Owned vehicle purchase was a

My Toyota-Certified, Pre-Owned vehicle purchase was a smooth and pleasant experience. Garwyne Jones was at all times professional, knowledgeable, courteous, and informative. He made me feel like a valued customer and helped me get exactly the combination of features I was looking for (and I'm pretty picky so that can take some admirable patience). Communication via email and text during my initial inquiries was prompt, and it was easy to set up a test-drive of the vehicle I was most interested in without feeling pressured or rushed. He answered all my questions, and post-purchase he made sure that I was familiar with and comfortable with the key elements of the vehicle that would be new and different to me compared to my older car. I received an excellent trade-in valuation, and the entire process was straightforward and problem-free. I've trusted the great service department at Principle for years but this was my first purchase there - I'm pleased to find that the dedication to customer service is as clear on the sales side as it is in the service department. I hope to keep this vehicle for a long time, but I'll certainly have no reservations in buying from Principle and Mr. Jones again when the time comes, and I can recommend the sales and service departments at Principle Toyota to others without reservation.


Cassie Nealy and the dealership are great!

Cassie Nealy and the dealership are great! Principle Toyota employees were friendly and helpful to all.


Great Team. Very Friendly.

My mother in her 60s purchased a new rav4 and customer service from the salesman to the financial specialist were all very friendly and helpful. English is not her native language and they took their time to explain and ensure a wonderful experience. Trade in value was excellent and we are looking forward to meeting the service crew on our first appointment.


Emailed Sales Manager, contacted by what appeared to be

Emailed Sales Manager, contacted by what appeared to be an email bot? I was told I would be contacted by a sales rep and it never happened. I wanted to trade in a previous buy from Principle for a new car, because mine was paid off. Taking my business elsewhere this time.


Very easy transition & purchase, willing to negotiate ,

Very easy transition & purchase, willing to negotiate , would definitely consider buying another vehicle from them


Today I was planning to buy a 2022 Toyota and this person

Today I was planning to buy a 2022 Toyota and this person say that I look like a Housekeeper, he didn't know that I had $20,000.00 for the down payment, I left and bought a 2022 Honda Accord, I am happy with my new car, I won't recomend this person or the dealer he works for.


We ONLY buy our vehicles from Cassi at Principle.

We ONLY buy our vehicles from Cassi at Principle. She always makes the process as smooth as possible. She listens and follows through every time. She is very knowledgeable and personable. We always walk away with exactly what we want, and she will search until we find exactly that! Cassi is the WHY we keep going back to Principle.

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