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Step One Kia Fort Walton Beach

(122 reviews)
Visit Step One Kia Fort Walton Beach
Sales hours: 9:00am to 8:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 9:00am–8:00pm 7:00am–6:00pm
Tuesday 9:00am–7:00pm 7:00am–6:00pm
Wednesday 9:00am–7:00pm 7:00am–6:00pm
Thursday 9:00am–7:00pm 7:00am–6:00pm
Friday 9:00am–8:00pm 7:00am–6:00pm
Saturday 9:00am–6:00pm 8:00am–2:00pm
Sunday Closed Closed

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New (850) 904-2860 (850) 904-2860
Service (850) 831-9308 (850) 831-9308

Inventory

See all 194 vehicles from this dealership.

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About our dealership

This seller has been on Cars.com since January 2024.
Kia Fort Walton Beach in Fort Walton Beach FL treats the needs of each individual customer with paramount concern. We know that you have high expectations and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Feel free to browse our inventory online request more information about vehicles set up a test drive or inquire about financing!
We look forward to serving you!

Service center

Phone number (850) 831-9308

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(122 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Step One Kia Fort Walton Beach from DealerRater.

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Step One Automotive messed me over.

Step One Automotive messed me over. The entire experience from start to finish was a nightmare. We were struggling to drive my car away from the dealership upon getting it back. Originally, my engine locked up in the middle of an intersection. Thankfully there was a motor recall due to metal shavings in the oil compartment from the manufacturer, and the motor was still under warranty for 7 days. I called Kia and found out that I could get my engine replaced for free. It should have gone a lot better than it did taking it to a dealership. At the start they told me it would take 48 hours for them to get to it to look at it, and to send the info to Kia to halt the warranty running out of time. They didn't get around to it until the end of the first week. I received three phone calls/ emails from the technician explaining to me the same thing over the course of 3-4 weeks they had my car. It was a script, telling me the same thing over and over. I've spoke with many different people who experienced this. No new information, the technician would just tell me the same drawn out things, reassuring me that it was being handled. Their mechanics finally replaced my engine after that third week, and put it together in an UNBELIEVABLE manner. I was genuinely afraid for the first week I drove the car, I'm a mother and I'm driving with my one year old baby. I felt like the car was going to fall apart beneath me driving down the road. As we drove it back home, my friend was having to put it in neutral at stop lights, amidst other issues. They could not have cared less that this was my one warranty replacement, and that it needed to be done correctly as you'd expect would be done by a dealership. It was not safe to drive! Not only did the mechanic just slap the engine in there, he broke pieces under my hood! And left off covers, flaps, bolts, screws. They did not have the bolts and screws to give back to me either. I still can't imagine what's missing on the sides and underneath my motor. The mechanic really could not have cared less about our safety and well-being with this job that he did. They also killed my battery. We took the battery to be tested, but there wasn't enough time for it to recharge. We had to get back home, it was storming and we had a long drive. They had had my car for a month and I needed to get back to work. I had to come out of pocket $190 that day. We have a video where they had left the lights on in other customer's vehicles out in their parking lot, probably to try and charge more people for dead batteries that they'll refuse to be accountable for. I had a friend go back up to talk to them about a refund on the battery, the technician tried telling us that it was the car/ battery at fault, when simply the mechanic probably left a door ajar or a light on. That battery was from November 2024. As my friend went to talk to them about a refund, they treated him very poorly. He also let them know that they gave the car back to us a quart low on oil! The service manager stated he would send me a check in the mail for a QUART of oil. I was not actually looking forward to it, but they didn't even keep their word. It's been a month and I've not received it. They are petty and scammy. It was all unprofessional and embarrassing. This has been such a poor experience with a Kia dealership. I would love to see them get shut down. I cannot believe that they would do anyone this way. I had ONE warranty engine replacement, I made the GREAT mistake of bringing my car to them to do the job. I'm not the only one who has had a ragged experience with Step One. We were struggling to drive my car away from the dealership. I cannot stress how unbelievable they did me and my car. I implore others to mark and avoid Step One at all costs. Find a different dealership,

Step One Automotive messed me over.

Step One Automotive messed me over. The entire experience from start to finish was a nightmare. We were struggling to drive my car away from the dealership upon getting it back. Originally, my engine locked up in the middle of an intersection. Thankfully there was a motor recall due to metal shavings in the oil compartment from the manufacturer, and the motor was still under warranty for 7 days. I called Kia and found out that I could get my engine replaced for free. It should have gone a lot better than it did taking it to a dealership. At the start they told me it would take 48 hours for them to get to it to look at it, and to send the info to Kia to halt the warranty running out of time. They didn't get around to it until the end of the first week. I received three phone calls/ emails from the technician explaining to me the same thing over the course of 3-4 weeks they had my car. It was a script, telling me the same thing over and over. I've spoke with many different people who experienced this. No new information, the technician would just tell me the same drawn out things, reassuring me that it was being handled. Their mechanics finally replaced my engine after that third week, and put it together in an UNBELIEVABLE manner. I was genuinely afraid for the first week I drove the car, I'm a mother and I'm driving with my one year old baby. I felt like the car was going to fall apart beneath me driving down the road. As we drove it back home, my friend was having to put it in neutral at stop lights, amidst other issues. They could not have cared less that this was my one warranty replacement, and that it needed to be done correctly as you'd expect would be done by a dealership. It was not safe to drive! Not only did the mechanic just slap the engine in there, he broke pieces under my hood! And left off covers, flaps, bolts, screws. They did not have the bolts and screws to give back to me either. I still can't imagine what's missing on the sides and underneath my motor. The mechanic really could not have cared less about our safety and well-being with this job that he did. They also killed my battery. We took the battery to be tested, but there wasn't enough time for it to recharge. We had to get back home, it was storming and we had a long drive. They had had my car for a month and I needed to get back to work. I had to come out of pocket $190 that day. We have a video where they had left the lights on in other customer's vehicles out in their parking lot, probably to try and charge more people for dead batteries that they'll refuse to be accountable for. I had a friend go back up to talk to them about a refund on the battery, the technician tried telling us that it was the car/ battery at fault, when simply the mechanic probably left a door ajar or a light on. That battery was from November 2024. As my friend went to talk to them about a refund, they treated him very poorly. He also let them know that they gave the car back to us a quart low on oil! The service manager stated he would send me a check in the mail for a QUART of oil. I was not actually looking forward to it, but they didn't even keep their word. It's been a month and I've not received it. They are petty and scammy. It was all unprofessional and embarrassing. This has been such a poor experience with a Kia dealership. I would love to see them get shut down. I cannot believe that they would do anyone this way. I had ONE warranty engine replacement, I made the GREAT mistake of bringing my car to them to do the job. I'm not the only one who has had a ragged experience with Step One. We were struggling to drive my car away from the dealership. I cannot stress how unbelievable they did me and my car. I implore others to mark and avoid Step One at all costs. Find a different dealership,

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
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I bought a 2023 Kia K5 process was smooth the purchase.

I bought a 2023 Kia K5 process was smooth the purchase. but I now have had a gas cap locked and couldn't add gas to the vehicle and I live an hour away and work Monday thru Friday. They do not offer loaner cars or do service on Saturday or so I was told for over 6 months. So I had road side assist call me to make sure I was in a safe area since I did not have enough gas to drive to the dealership, So I paid a local person to get the cap open to be able to get gas but now it does not latch. I will need to take vacation from work to get it fixed even though after numerous calls I was told it was under recall. Again not my fault! But if I didn't make my payment I am sure i would get calls all day every day!! this dealership is horrible for recalls no email or letter in the mail until Numerous at least 50 calls from me. But I sure get notices when they think I need maintenance service so wrong. I will never buy from this dealership again!

I bought a 2023 Kia K5 process was smooth the purchase.

I bought a 2023 Kia K5 process was smooth the purchase. but I now have had a gas cap locked and couldn't add gas to the vehicle and I live an hour away and work Monday thru Friday. They do not offer loaner cars or do service on Saturday or so I was told for over 6 months. So I had road side assist call me to make sure I was in a safe area since I did not have enough gas to drive to the dealership, So I paid a local person to get the cap open to be able to get gas but now it does not latch. I will need to take vacation from work to get it fixed even though after numerous calls I was told it was under recall. Again not my fault! But if I didn't make my payment I am sure i would get calls all day every day!! this dealership is horrible for recalls no email or letter in the mail until Numerous at least 50 calls from me. But I sure get notices when they think I need maintenance service so wrong. I will never buy from this dealership again!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
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They have the best deals and our salesman Fernando Meza

They have the best deals and our salesman Fernando Meza helped us get the car I wanted! The facility is clean and everyone is extra nice. They even had toys for kids to play with while you wait. I recommend this Kia to everyone.

They have the best deals and our salesman Fernando Meza

They have the best deals and our salesman Fernando Meza helped us get the car I wanted! The facility is clean and everyone is extra nice. They even had toys for kids to play with while you wait. I recommend this Kia to everyone.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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From purchasing my car a year ago to warranty service

From purchasing my car a year ago to warranty service today, this dealership is an absolute waste of time and doesn't care about their customers. (March 2025) I had a service appointment for my car today. I drove from Crestview to FWB just before rush hour traffic, only to be told they could not do the work on it if I planned to wait. They've "only had two technicians" for about a month now and apparently schedule more appointments than they are able to complete in a day. This is my last few days off of work before June, and since they don't have Saturday service appointments, I said I would have to reschedule the service for June. To this, they said they would probably have to send the part back before then. I wasted my time and gas to go to an appointment only to have to turn around go back home anyway. I will not be returning to Step One FWB for service again and will be making the trip to Pensacola instead. This place loves to waste people's time. I would NOT recommend them to anyone. ----------------- (May 2024) I purchased a beautiful car from Kia Fort Walton just this week. The experience started out ok but really just got worse as the appointment went on. To begin, my dad had spoken with Chris the Friday prior, during which our appointment for Monday was made. The salesman promised to send his contact information in case we had any questions, but my dad never heard from him. Upon arriving on Monday, we chose a car to check out and went for a drive. Chris knew little about the features of the car, most of which I ended up figuring out myself once I brought it home. Through the purchasing process, the salesman developed an attitude over our questions about the numbers, to the point of turning his body away from my dad and myself, lounging back in his chair, and mumbling responses to our questions as he clicked away on his computer. He made it clear he was irritated when returning to his manager to check numbers. I was ready to request a new salesman, even that far into the process. Finally, we were sent to the waiting area to wait for finance. There were very few other people there, but we ended up waiting around an hour and a half to get into finance. During this time, I was advised to go ahead and switch my belongings from the trade-in car to the new one, and when we asked the salesman if the car would be detailed, he said yes. In the end, we discovered that the car was taken through a car wash and that was it. Kia Fort Walton does not have a detailing department and sends cars to another dealership for detailing needs. We were told they only detail used cars when sold, not new cars; however, there was dirt on the floors in my new car and marks on the driver's side door that would have been removed with detailing. My dad told them this was ridiculous, that the car needed to be detailed, so they relented and said they'd take it to the other dealership. After another twenty minutes of waiting (after finance was completed and we should've been on our way home,) the manager said he didn't know how long the car would take and didn't seem to care much about the issue. We decided to just take it and go as it was, having already been there for more than three hours. At this point, the manager apologized and offered floor mats to make up for it. Meanwhile, the salesman still hadn't walked me through the features of the car. Through another half hour at least of him coming and going, working with other people while we were simply waiting to get the keys and go, he finally gave a vague explanation of the features and we were on our way. We were told that the dealership is understaffed, which is understandable. But we were also told that the coming and going and being ignored by that particular salesman was common for him. And to purchase a new car without having it cleaned up and made shiny inside is absolutely ridiculous and really an unacceptable method of business.

From purchasing my car a year ago to warranty service

From purchasing my car a year ago to warranty service today, this dealership is an absolute waste of time and doesn't care about their customers. (March 2025) I had a service appointment for my car today. I drove from Crestview to FWB just before rush hour traffic, only to be told they could not do the work on it if I planned to wait. They've "only had two technicians" for about a month now and apparently schedule more appointments than they are able to complete in a day. This is my last few days off of work before June, and since they don't have Saturday service appointments, I said I would have to reschedule the service for June. To this, they said they would probably have to send the part back before then. I wasted my time and gas to go to an appointment only to have to turn around go back home anyway. I will not be returning to Step One FWB for service again and will be making the trip to Pensacola instead. This place loves to waste people's time. I would NOT recommend them to anyone. ----------------- (May 2024) I purchased a beautiful car from Kia Fort Walton just this week. The experience started out ok but really just got worse as the appointment went on. To begin, my dad had spoken with Chris the Friday prior, during which our appointment for Monday was made. The salesman promised to send his contact information in case we had any questions, but my dad never heard from him. Upon arriving on Monday, we chose a car to check out and went for a drive. Chris knew little about the features of the car, most of which I ended up figuring out myself once I brought it home. Through the purchasing process, the salesman developed an attitude over our questions about the numbers, to the point of turning his body away from my dad and myself, lounging back in his chair, and mumbling responses to our questions as he clicked away on his computer. He made it clear he was irritated when returning to his manager to check numbers. I was ready to request a new salesman, even that far into the process. Finally, we were sent to the waiting area to wait for finance. There were very few other people there, but we ended up waiting around an hour and a half to get into finance. During this time, I was advised to go ahead and switch my belongings from the trade-in car to the new one, and when we asked the salesman if the car would be detailed, he said yes. In the end, we discovered that the car was taken through a car wash and that was it. Kia Fort Walton does not have a detailing department and sends cars to another dealership for detailing needs. We were told they only detail used cars when sold, not new cars; however, there was dirt on the floors in my new car and marks on the driver's side door that would have been removed with detailing. My dad told them this was ridiculous, that the car needed to be detailed, so they relented and said they'd take it to the other dealership. After another twenty minutes of waiting (after finance was completed and we should've been on our way home,) the manager said he didn't know how long the car would take and didn't seem to care much about the issue. We decided to just take it and go as it was, having already been there for more than three hours. At this point, the manager apologized and offered floor mats to make up for it. Meanwhile, the salesman still hadn't walked me through the features of the car. Through another half hour at least of him coming and going, working with other people while we were simply waiting to get the keys and go, he finally gave a vague explanation of the features and we were on our way. We were told that the dealership is understaffed, which is understandable. But we were also told that the coming and going and being ignored by that particular salesman was common for him. And to purchase a new car without having it cleaned up and made shiny inside is absolutely ridiculous and really an unacceptable method of business.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
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Great experience with our sales person Fernando who went

Great experience with our sales person Fernando who went out of his way to help us find the car we were looking for. He helped us find the perfect Kia Soul to meet our needs.

Great experience with our sales person Fernando who went

Great experience with our sales person Fernando who went out of his way to help us find the car we were looking for. He helped us find the perfect Kia Soul to meet our needs.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for sharing your experience! We're thrilled to hear that Fernando went above and beyond to help you find the perfect Kia Soul. We truly appreciate your kind words and are so happy that you had such a great experience with us. Enjoy your new car, and don't hesitate to reach out if you need anything else!

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Service department seem to be burnt out or just plain

Service department seem to be burnt out or just plain uninterested in providing good service. My appointment was scheduled 3 weeks in advance., when I brought my vehicle in. I ask questions politely and got a lot of vague responses. They made me waste an entire workday. Only to do software updates. And then tell me, I would have to reschedule the work they had originally scheduled. Prepare to have them take 8 hrs to 25 minutes worth of work.

Service department seem to be burnt out or just plain

Service department seem to be burnt out or just plain uninterested in providing good service. My appointment was scheduled 3 weeks in advance., when I brought my vehicle in. I ask questions politely and got a lot of vague responses. They made me waste an entire workday. Only to do software updates. And then tell me, I would have to reschedule the work they had originally scheduled. Prepare to have them take 8 hrs to 25 minutes worth of work.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

We are sorry for any inconvenience. We take customer satisfaction seriously and are disappointed if you have not experienced that thus far. In order for us to better assist with this situation, please contact our Customer Success Team at 850-275-1522.

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Bought my Kia Telluride from Matt.

Bought my Kia Telluride from Matt. Super helpful and answered all questions. Definitely would recommend if looking for a Kia

Bought my Kia Telluride from Matt.

Bought my Kia Telluride from Matt. Super helpful and answered all questions. Definitely would recommend if looking for a Kia

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thanks for the great review. Please let us know if you need anything else in the future!

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Bought my Kia Telluride from Matt.

Bought my Kia Telluride from Matt. Super helpful and answered all questions. Definitely would recommend if looking for a Kia

Bought my Kia Telluride from Matt.

Bought my Kia Telluride from Matt. Super helpful and answered all questions. Definitely would recommend if looking for a Kia

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thanks for the great review. Please let us know if you need anything else in the future!

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I love my Kia hybrid.

I love my Kia hybrid. But DO NOT expect mechanical service from this dealership. They will sell you the car easily, but if you want a dealer who provides good mechanical service after the sale, purchase your vehicle somewhere else. I bought my Kia from this delaership, with no problems. But when I needed service they really let me down. When my car broke down recently, I made a service appointment with FWB Kia while I was still stuck on the side of the road waiting for a tow. Since I had confirmation of a service appointment with Kia the next morning, I had the driver tow it to the dealership. But the next day they did not honor the scheduled appointment. Instead, my appointment was canceled and I was told my wait time for the car even to be looked at was 3 weeks, possibly longer! Also, the lady who called me to inform me of this was very rude. When I said "But I have an appointment?! And i have confirmation." Her response was (paraphrasing) "Thats not how it works and we are not doing that." If I had known the wait time was 3 weeks (possibly longer) for them to even LOOK at my car to find the problem, I would have had it towed somewhere else! So i had extra added out of pocket expense and hardship to retrieve my vehicle from this dealership and tow it to the Pensacola Kia dealership myself. I am SO disappointed in FWB Kia. I will not do business with them again, nor will I recommend them to anyone else. Do yourself a favor, stay away.

I love my Kia hybrid.

I love my Kia hybrid. But DO NOT expect mechanical service from this dealership. They will sell you the car easily, but if you want a dealer who provides good mechanical service after the sale, purchase your vehicle somewhere else. I bought my Kia from this delaership, with no problems. But when I needed service they really let me down. When my car broke down recently, I made a service appointment with FWB Kia while I was still stuck on the side of the road waiting for a tow. Since I had confirmation of a service appointment with Kia the next morning, I had the driver tow it to the dealership. But the next day they did not honor the scheduled appointment. Instead, my appointment was canceled and I was told my wait time for the car even to be looked at was 3 weeks, possibly longer! Also, the lady who called me to inform me of this was very rude. When I said "But I have an appointment?! And i have confirmation." Her response was (paraphrasing) "Thats not how it works and we are not doing that." If I had known the wait time was 3 weeks (possibly longer) for them to even LOOK at my car to find the problem, I would have had it towed somewhere else! So i had extra added out of pocket expense and hardship to retrieve my vehicle from this dealership and tow it to the Pensacola Kia dealership myself. I am SO disappointed in FWB Kia. I will not do business with them again, nor will I recommend them to anyone else. Do yourself a favor, stay away.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
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Dealer response

We are sorry for any inconvenience. We take customer satisfaction seriously and are disappointed if you have not experienced that thus far. In order for us to better assist with this situation, please contact our Customer Success Team at 850-275-1522.

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Worked with Denzel, great person and very accommodating.

Worked with Denzel, great person and very accommodating. They did not have the exact vehicle I wanted, but they sourced it from another dealership. Manager was not messing around during negotiating and gave me a price that was great (according to true car live pricing). Another manager stepped in to help me compete the transaction electronically and Denzel offered to deliver the car to our house 45 mins away. Denzel really went above and beyond to make this happen while I was out of town on business. Great communication and no wasted time! A+!

Worked with Denzel, great person and very accommodating.

Worked with Denzel, great person and very accommodating. They did not have the exact vehicle I wanted, but they sourced it from another dealership. Manager was not messing around during negotiating and gave me a price that was great (according to true car live pricing). Another manager stepped in to help me compete the transaction electronically and Denzel offered to deliver the car to our house 45 mins away. Denzel really went above and beyond to make this happen while I was out of town on business. Great communication and no wasted time! A+!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Dealer response

We are pleased to hear of your great experience with Denzel! Thanks for taking the time to share it with us.

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