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Harper Motors

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (497 reviews)
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Sales hours: 9:00am to 6:00pm
Service hours:
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Sales Service
Monday 8:30am–7:00pm 7:30am–5:30pm
Tuesday 8:30am–7:00pm 7:30am–5:30pm
Wednesday 8:30am–7:00pm 7:30am–5:30pm
Thursday 8:30am–7:00pm 7:30am–5:30pm
Friday 8:30am–7:00pm 7:30am–5:30pm
Saturday 9:00am–6:00pm Closed
Sunday 11:00am–5:00pm Closed
New (707) 832-4762 (707) 832-4762
Used (707) 382-3573 (707) 382-3573
Service (707) 382-3614 (707) 382-3614

Inventory

See all 166 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since January 2015.
Harper Motors is proud to be one of America's oldest automobile dealerships. Established in 1912 in Eureka California we are a true family business. Founder Harvey M. Harper traveled from Arizona to Eureka with his family in a 1912 Ford Model-T to settle and begin his Ford dealership in downtown Eureka located approximately 250 miles north of San Francisco. Today great-grandson Trevor Harper oversees the operation that has been serving the North Coast for over 100 years. The dealership is located between the cities of Eureka and Arcata on Highway 101 along California's scenic north coast .
Look for the Carousel 2 Miles North of Eureka

Service center

Phone number (707) 382-3614

Service hours

Monday
7:30am–5:30pm
Tuesday
7:30am–5:30pm
Wednesday
7:30am–5:30pm
Thursday
7:30am–5:30pm
Friday
7:30am–5:30pm
Saturday
Closed
Sunday
Closed

Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (497 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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I recently purchased a car from Harper Motors, and I

I recently purchased a car from Harper Motors, and I couldn’t be happier with the experience. From the moment I walked in, I was greeted by friendly and knowledgeable staff who were genuinely interested in helping me find the perfect vehicle. The sales team was patient, never pushy, and answered all my questions thoroughly. The selection of cars was impressive, and I found exactly what I was looking for at a competitive price. The financing process was straightforward and transparent, with no hidden fees or surprises. They even went the extra mile to ensure I got the best possible interest rate. The post-purchase service has been excellent as well. The team at Harper Motors made sure my car was in top condition before I drove off the lot and has been incredibly responsive to any follow-up questions I’ve had. Overall, Harper Motors provides a top-notch car-buying experience. I highly recommend them to anyone in the market for a new or used vehicle. Their professionalism, customer service, and commitment to quality make them a standout dealership.

I recently purchased a car from Harper Motors, and I

I recently purchased a car from Harper Motors, and I couldn’t be happier with the experience. From the moment I walked in, I was greeted by friendly and knowledgeable staff who were genuinely interested in helping me find the perfect vehicle. The sales team was patient, never pushy, and answered all my questions thoroughly. The selection of cars was impressive, and I found exactly what I was looking for at a competitive price. The financing process was straightforward and transparent, with no hidden fees or surprises. They even went the extra mile to ensure I got the best possible interest rate. The post-purchase service has been excellent as well. The team at Harper Motors made sure my car was in top condition before I drove off the lot and has been incredibly responsive to any follow-up questions I’ve had. Overall, Harper Motors provides a top-notch car-buying experience. I highly recommend them to anyone in the market for a new or used vehicle. Their professionalism, customer service, and commitment to quality make them a standout dealership.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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I had to bring my F-150 in for service the other day, and

I had to bring my F-150 in for service the other day, and I was really impressed with the Ford dealership. They were super friendly and helpful, and they knew exactly what was wrong with my truck. They fixed it up quickly and at a fair price. I would definitely recommend them to anyone.

I had to bring my F-150 in for service the other day, and

I had to bring my F-150 in for service the other day, and I was really impressed with the Ford dealership. They were super friendly and helpful, and they knew exactly what was wrong with my truck. They fixed it up quickly and at a fair price. I would definitely recommend them to anyone.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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I bought a used 2015 GMC Yukon they said they did a 3.

I bought a used 2015 GMC Yukon they said they did a 3.1 inspection what a bunch of crap ... The day after I bought it I took it to a GMC shop the shocks & struts were completely gone, I live 5 hours away from where I bought the Yukon.. They wouldn't fix them kept giving me the run around . I finely got my money back after 2 months after I bought it... They refused to take my calls wouldn't answer my text... Do NOT buy from this company you will get screwed ... The home page has someone named for the assistant manager & someone for the manager but when I asked for the manager I got the assistant manager but he was really the manager that wouldn't even take my calls they kept screening me I couldn't even leave a message ... the worse car dealership I have ever worked with... thank god I didn't give up being a women I won in the long run getting my money back ... This company Harper Motors has a 1 Star rating ... So sorry I didn't see this what a big RED FLAG ...

I bought a used 2015 GMC Yukon they said they did a 3.

I bought a used 2015 GMC Yukon they said they did a 3.1 inspection what a bunch of crap ... The day after I bought it I took it to a GMC shop the shocks & struts were completely gone, I live 5 hours away from where I bought the Yukon.. They wouldn't fix them kept giving me the run around . I finely got my money back after 2 months after I bought it... They refused to take my calls wouldn't answer my text... Do NOT buy from this company you will get screwed ... The home page has someone named for the assistant manager & someone for the manager but when I asked for the manager I got the assistant manager but he was really the manager that wouldn't even take my calls they kept screening me I couldn't even leave a message ... the worse car dealership I have ever worked with... thank god I didn't give up being a women I won in the long run getting my money back ... This company Harper Motors has a 1 Star rating ... So sorry I didn't see this what a big RED FLAG ...

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Save money and time and go somewhere else

I purchased a white Ford F-250 and have been extremely disappointed with my experience. The fuel injectors have repeatedly gone out, and the service department at Harper Ford has been unhelpful in resolving the issue. Despite bringing the truck in for service over TEN times, they refuse to take responsibility and provide any assistance. This issue not only caused inconvenience but also put my family's safety at risk, especially when my pregnant wife was driving the truck and it broke down on the highway. I would not recommend this dealership to anyone. It is not just a matter of inconvenience but also a matter of safety that should not be ignored. We have on several of the occasions picked the truck up from the dealership just for it to break down again leaving not more than 2 miles from the dealership. They again make it our responsibility to even get the truck back to the dealership and take no corrective actions to help or even accommodate.

Save money and time and go somewhere else

I purchased a white Ford F-250 and have been extremely disappointed with my experience. The fuel injectors have repeatedly gone out, and the service department at Harper Ford has been unhelpful in resolving the issue. Despite bringing the truck in for service over TEN times, they refuse to take responsibility and provide any assistance. This issue not only caused inconvenience but also put my family's safety at risk, especially when my pregnant wife was driving the truck and it broke down on the highway. I would not recommend this dealership to anyone. It is not just a matter of inconvenience but also a matter of safety that should not be ignored. We have on several of the occasions picked the truck up from the dealership just for it to break down again leaving not more than 2 miles from the dealership. They again make it our responsibility to even get the truck back to the dealership and take no corrective actions to help or even accommodate.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 2.0
  • Quality of repair 1.0
  • Overall facilities 1.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Being treated poorly

I've been buying cars and having work done at Harper motors since 1970s today Was some kind of nightmare everyone there has always been wonderful but I'm being accused of being a racist

Being treated poorly

I've been buying cars and having work done at Harper motors since 1970s today Was some kind of nightmare everyone there has always been wonderful but I'm being accused of being a racist

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Worst Ford in the U.S.

If I could give this facility no stars I would. We have been dealing with them for over a year now and they are never able to fix our problems the first time around. Last year we had to go in 3 to 4 times because they kept on saying “we fixed the issue” and within 15 minutes had to turn around because the same issue was still occurring. It’s crazy how this facility is even Ford certified. DO NOT GO HERE. There is no point in buying Ford when these losers are the only ones who claim they can work on your car when they can’t. Every time we go we hear other customers complaining about how they don’t fix their problems and just like us have caused thousands and thousands of dollars in repairs. They even broke a piece in our vehicle last time we went and never fixed it! Oh and don’t even think that you’ll get a good deal because every time we go in they claim we either don’t have insurance (which we do) or say insurance won’t cover it even though when you call insurance they say they’re lying and they cover it. Also, they will overcharge and say they’ll refund your money later which they still haven’t. Horrible people working there. Disgusting that they are affiliated with Ford.

Worst Ford in the U.S.

If I could give this facility no stars I would. We have been dealing with them for over a year now and they are never able to fix our problems the first time around. Last year we had to go in 3 to 4 times because they kept on saying “we fixed the issue” and within 15 minutes had to turn around because the same issue was still occurring. It’s crazy how this facility is even Ford certified. DO NOT GO HERE. There is no point in buying Ford when these losers are the only ones who claim they can work on your car when they can’t. Every time we go we hear other customers complaining about how they don’t fix their problems and just like us have caused thousands and thousands of dollars in repairs. They even broke a piece in our vehicle last time we went and never fixed it! Oh and don’t even think that you’ll get a good deal because every time we go in they claim we either don’t have insurance (which we do) or say insurance won’t cover it even though when you call insurance they say they’re lying and they cover it. Also, they will overcharge and say they’ll refund your money later which they still haven’t. Horrible people working there. Disgusting that they are affiliated with Ford.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Kaylee, sorry you feel this way, we always strive to go above and beyond to make our customers happy. When you came in the media screen had no response. We scanned the system for faults and found an internal fault (DTC code) in the APIM. We performed the Factory pin point test and it failed out the APIM. The Ford Factory Computer generated an authorization to replace the module and then continue the pin point test. Since your vehicle was out of factory warranty we were using the aftermarket warranty company that you supplied us. We filed your claim with them and they put the claim into review. I am not sure why this happened but it could be for a variety of reasons. Sometimes if we don't work a lot with an aftermarket company or if the amount is too high they might want to review the case. A couple days later they did finally give us approval to proceed so we set up an appointment, replaced the APIM, and continued the testing. After we installed the new APIM the media screen was still having trouble responding so we set up another appointment to continue the pin point testing. Since you were always waiting for the diagnosis and repairs I personally offered you a free rental for your next visit and you agreed that would be helpful. We set up your next appointment and reserved a rental vehicle with the local rental car office. When you arrived you immediately started yelling at the service writer who was trying to help you. He simply informed you that he was calling the rental company to come get you before he started writing up your repair order and you immediately started using profanity and scaring my employees. I know this because I was about 10 feet away. I had a few local venders in my store at this time who were very offended by your behavior. You then informed my advisor and myself that, "there is no diagnosis in the world that takes over 15 minutes," and said that your dad and all your mechanic friends told you that they could diagnosis the problem in 15 minutes or less if they were here. You told me that you were not going to come back and you were going to go buy another vehicle that wasn't a Ford. You then jumped into your vehicle and drove at a high speed through our parking lot where you struck another vehicle and did not stop. You drove another 100 to 200 feet toward the highway before you decided to turn around and go back to the accident scene. You then gave the person in the other vehicle an expired insurance card. Just so there is no confusion, that vehicle was stopped with the owner in it when you hit it and I know this because the entire instance was caught on camera. After you did all this you came back into the store and ask for your diagnosis fee and deductible back. I informed you that your warranty company has not even paid us for the repair yet but if they overpaid us for anything I would refund the difference. I just had to mention this because I do not feel your last post was a correct representation of what actually happened.

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Timothytunstall

I will never come back to this dealership for one reason they lied straight to my face Told me they ordered my fuel pump from a fuel pump dealer that makes motorcraft fuel pumps that was one big fat lie after they get my truck into the garage it's already taken apart I get the new understanding that they got the fuel pop from a different for dealer in all this time they told me I could not cancel and had my money returned to my credit card without pain a restocking fee Turn out to be one big fat lie I would recommend you to use a different Ford dealership that I am here you don't want them to lie to your face either.....

Timothytunstall

I will never come back to this dealership for one reason they lied straight to my face Told me they ordered my fuel pump from a fuel pump dealer that makes motorcraft fuel pumps that was one big fat lie after they get my truck into the garage it's already taken apart I get the new understanding that they got the fuel pop from a different for dealer in all this time they told me I could not cancel and had my money returned to my credit card without pain a restocking fee Turn out to be one big fat lie I would recommend you to use a different Ford dealership that I am here you don't want them to lie to your face either.....

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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When is a warranty not a warranty? At Harper's

Harper Motors has fallen quite a bit from when I bought two new cars from them twenty years ago. Their service department's mission, rather than simple customer satisfaction, was in my case to drive a wedge between me and my bumper-to-bumper warranty. Dropped 2018 Escape off at Harper's at 10am Thursday for routine oil change, tire rotation, and THREE issues covered by bumper-to-bumper warranty, which is twenty months from expiring: FIRST warranty issue: Sony Premium sound in my Titanium Escape is thin, weak, without any body or sonic punch when faded to second seat row, I asked advisor to listen to another identical car on lot to hear if it's an unfortunate feature of the Sony system generally, or whether it's a fault with my system. They checked another Escape, told me it sounded the same as mine, and charged me $50 for that five minute apparently difficult undertaking. Fifty bucks! A dealer of any integrity would have done that check as a courtesy. After the sum total of my experience,  I have doubts they even checked another Premium system. Hey -- is the sound system included in the bumper-to-bumper warranty? Of course. Why I didn't refuse the ludicrous fifty dollar charge is a wonder to me as I write this. SECOND warranty issue: auto off/on engine fuel saving feature was no longer working, service advisor hemmed and hawed to me about whether electronic issues are covered by bumper-to-bumper warranty -- I mean, what? In the end, Harper honored warranty, but only after advisor stalled, said they'd have to talk to manager, that there was no code to bill Ford for reprogramming system -- just noise to my warranty possessing ears -- warranty billing logistic are a matter solely between the dealership and Ford -- why create unease and doubt in customers? -- just get the job done with everybody's dignity intact -- just honor the warranty. Advisor still hadn't worked out this purported billing puzzle when I called eighteen hours later at three pm the next day, Friday, to find out what was happening with car -- no calls from Harper to let me know when I could pick up car, and service closing up for the weekend in a couple of hours. Would I even get car back for weekend? At four pm Friday manager finally approved it as warranty appropriate -- wow -- thanks -- as though I'd been done a favor. Worth repeating that Harper had my car overnight with no phone call appraising me of progress -- I had to call them -- twice -- to get a call back an hour before they closed for the weekend. Barely got car back before they closed up shop, and only because I was persistent in calling them. THIRD issue: windshield washer only spurts solution rather than jetting it onto windshield; at highway speed no water even reaches windshield, such is the lack of force. Advisor told me filters PROBABLY had to be cleaned, as they purported someone had PROBABLY put inappropriate fluids in reservoir. In fact the vehicle, new as it is, has only been serviced two times, always by dealers, and they certainly put no inappropriate congealing liquids into reservoir. No check was done on integrity of pump or whether power supply was delivering adequate power to pump or any other solution that may have required warranty work -- Harper just put it back on me -- it's your problem, pal, no warranty issue here -- oh, hold on -- for $280 of my money rather than honoring warranty Harper would be happy to clean out the "algae or congealed liguid" they say "may" be clogging system. Friends, there is no algae or congealed liquid in this new, solely dealer-serviced vehicle. Harper's non-action was just petty bid to gouge me, plain and simple. Again, no technician even tested or checked system, instead opting to casually assert "probably"s and "maybe"s. My warranty-covered washer system wasn't fixed, and remains a safety issue. Oil change and tire rotation was within Harper's comfort zone, thanks. Those straightforward tasks of course offer less opportunity for gouging. Weak.

When is a warranty not a warranty? At Harper's

Harper Motors has fallen quite a bit from when I bought two new cars from them twenty years ago. Their service department's mission, rather than simple customer satisfaction, was in my case to drive a wedge between me and my bumper-to-bumper warranty. Dropped 2018 Escape off at Harper's at 10am Thursday for routine oil change, tire rotation, and THREE issues covered by bumper-to-bumper warranty, which is twenty months from expiring: FIRST warranty issue: Sony Premium sound in my Titanium Escape is thin, weak, without any body or sonic punch when faded to second seat row, I asked advisor to listen to another identical car on lot to hear if it's an unfortunate feature of the Sony system generally, or whether it's a fault with my system. They checked another Escape, told me it sounded the same as mine, and charged me $50 for that five minute apparently difficult undertaking. Fifty bucks! A dealer of any integrity would have done that check as a courtesy. After the sum total of my experience,  I have doubts they even checked another Premium system. Hey -- is the sound system included in the bumper-to-bumper warranty? Of course. Why I didn't refuse the ludicrous fifty dollar charge is a wonder to me as I write this. SECOND warranty issue: auto off/on engine fuel saving feature was no longer working, service advisor hemmed and hawed to me about whether electronic issues are covered by bumper-to-bumper warranty -- I mean, what? In the end, Harper honored warranty, but only after advisor stalled, said they'd have to talk to manager, that there was no code to bill Ford for reprogramming system -- just noise to my warranty possessing ears -- warranty billing logistic are a matter solely between the dealership and Ford -- why create unease and doubt in customers? -- just get the job done with everybody's dignity intact -- just honor the warranty. Advisor still hadn't worked out this purported billing puzzle when I called eighteen hours later at three pm the next day, Friday, to find out what was happening with car -- no calls from Harper to let me know when I could pick up car, and service closing up for the weekend in a couple of hours. Would I even get car back for weekend? At four pm Friday manager finally approved it as warranty appropriate -- wow -- thanks -- as though I'd been done a favor. Worth repeating that Harper had my car overnight with no phone call appraising me of progress -- I had to call them -- twice -- to get a call back an hour before they closed for the weekend. Barely got car back before they closed up shop, and only because I was persistent in calling them. THIRD issue: windshield washer only spurts solution rather than jetting it onto windshield; at highway speed no water even reaches windshield, such is the lack of force. Advisor told me filters PROBABLY had to be cleaned, as they purported someone had PROBABLY put inappropriate fluids in reservoir. In fact the vehicle, new as it is, has only been serviced two times, always by dealers, and they certainly put no inappropriate congealing liquids into reservoir. No check was done on integrity of pump or whether power supply was delivering adequate power to pump or any other solution that may have required warranty work -- Harper just put it back on me -- it's your problem, pal, no warranty issue here -- oh, hold on -- for $280 of my money rather than honoring warranty Harper would be happy to clean out the "algae or congealed liguid" they say "may" be clogging system. Friends, there is no algae or congealed liquid in this new, solely dealer-serviced vehicle. Harper's non-action was just petty bid to gouge me, plain and simple. Again, no technician even tested or checked system, instead opting to casually assert "probably"s and "maybe"s. My warranty-covered washer system wasn't fixed, and remains a safety issue. Oil change and tire rotation was within Harper's comfort zone, thanks. Those straightforward tasks of course offer less opportunity for gouging. Weak.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Three cheers for Harper Motors!

Hip-hip hooray! Hip-hip hooray! Hip-hip hooray! I couldn't be happier with the service I received. Nate was extremely kind, honest, and knowledgeable regarding my vehicle and the service needed. I truly appreciate the shuttle service that took me to work and picked me back up when my vehicle was finished (shout out to Keith!). Not only were the employees great, I couldn't find a better price for the repairs done. It's not often you leave a dealership/mechanic feeling good about what was done. Small or large repairs... Harper Motors is the place to go. If you can, see Nate... he's fantastic to work with. Thank you, Harpers. My vehicle and wallet both appreciate you.

Three cheers for Harper Motors!

Hip-hip hooray! Hip-hip hooray! Hip-hip hooray! I couldn't be happier with the service I received. Nate was extremely kind, honest, and knowledgeable regarding my vehicle and the service needed. I truly appreciate the shuttle service that took me to work and picked me back up when my vehicle was finished (shout out to Keith!). Not only were the employees great, I couldn't find a better price for the repairs done. It's not often you leave a dealership/mechanic feeling good about what was done. Small or large repairs... Harper Motors is the place to go. If you can, see Nate... he's fantastic to work with. Thank you, Harpers. My vehicle and wallet both appreciate you.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Quik oil change

We came and dropped both cars for an oil change, Simon helped us out... processed our coupons, informed us of the 60k service interval coming up, explained the work done ,cost and product to be used, I would say Simon was an enthusiastic , engaged employee who seem to really enjoy the workplace. We always enjoy coming in and buy our cars , I actually did trade in my van later that day for a mustang 2.3 ecobeast! The whole crew was flawless..

Quik oil change

We came and dropped both cars for an oil change, Simon helped us out... processed our coupons, informed us of the 60k service interval coming up, explained the work done ,cost and product to be used, I would say Simon was an enthusiastic , engaged employee who seem to really enjoy the workplace. We always enjoy coming in and buy our cars , I actually did trade in my van later that day for a mustang 2.3 ecobeast! The whole crew was flawless..

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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