Bill Colwell Ford

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(453 reviews)
Visit Bill Colwell Ford
Sales hours: 8:30am to 8:00pm
Service hours: 7:00am to 6:00pm
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Service Sales
Monday 7:00am–6:00pm 8:30am–8:00pm
Tuesday 7:00am–6:00pm 8:30am–8:00pm
Wednesday 7:00am–6:00pm 8:30am–6:00pm
Thursday 7:00am–6:00pm 8:30am–8:00pm
Friday 7:00am–6:00pm 8:30am–6:00pm
Saturday Closed 8:30am–5:00pm
Sunday Closed Closed
New (877) 882-9319 (877) 882-9319
Used (888) 831-9048 (888) 831-9048
Service (888) 833-9412 (888) 833-9412


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About our dealership

This seller has been on since January 2016.
Bill Colwell Ford is a family owned and operated Ford Dealership located in Hudson Iowa just 10 minutes from Waterloo and Cedar Falls. We have been serving the Cedar Valley for over 30 years now. We are proud recipients of numerous customer satisfaction awards including the prestigious Ford President's Award. We take pride in providing great products from great people with always great pricing.
Clearly...A Better Place

Service center

Phone number (888) 833-9412

Service hours



(453 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Just trying to buy a newer truck

Went to them last year to buy a truck had a xxxx of a time working a deal with them . Didn’t make a deal in till after the bad review I gave them . Then they contacted me and worked with me . Ended up with a truck . Know this year I went back to upgrade . Trying to find newer with less miles . But same deal I got last year . They don’t want to give you xxxx for your truck and want top dollar for there’s . They give one price and that’s it . Will not work with you at all . So here I am writing another bad review about them . May it will work like it did last year and they will at least try to work with me . I know the more they get from me for a truck the better they look . But don’t start as high as you can and not work with people . They probably would sell a lot more trucks .

Dealer response

Mike, thanks for taking the time to express your honest concerns. We are disappointed to hear you left our dealership feeling this way, but we appreciate you taking the time to talk with us earlier. We still hope to earn your business, so if you would like to, please reach out to us at (319) 988-4153 to discuss this further.


Great team to work with.

Great team to work with. Jordan, Dave, everyone was fantastic. Highly recommend them to others looking to purchase a vehicle.


Terrible Salesman, great facility.

Worst salesman I've ever delt with. We agreed upon a price before I made my 3-hour journey. I see the truck, test drive it and was more than happy. When we are halfway through the paperwork, the salesman says they are going to have to charge me $100 over our agreement. Not a big deal, but it came off completely unprofessional and conniving when he literally became tongue tied when I asked him why. Hopefully this salesman was a one-off. The overall dealership was fantastic, and I was very pleased with the truck.

Dealer response

Jordan, we strive for 100% satisfaction, and we regret to find out that this was not the case with your purchase. We take our customers’ comments seriously, so we hope that you’ll give Jeff Baker (sales manager) a call at (319) 988-4153 so we can discuss this further. Hope to speak with you soon.


Great dealership for a remote buying experience!

I called about a car I found on their website and arranged a virtual tour since I’m from out of town. Unbeknownst to the scheduler, another customer had arranged a time to look at it just ahead of me. They were extremely apologetic and handled the situation very professionally, trying their best to be fair to everyone involved. The customer ultimately chose a different vehicle and the salesman immediately called me to do a FaceTime video where he was extremely thorough, making sure to point out every tiny ding and scratch so there would be no surprises when we saw the vehicle in person. We drove up that day and purchased the car. Everything was as described. I had previously called several other dealerships in this heated buying environment and none of them were willing to work with us out of town like Bill Colwell’s. Thank you!

Dealer response

Angie, we appreciate your feedback of our staff's outstanding service with your virtual appointment! We're always here to provide exceptional service at a great value -- we hope you'll consider us again in the future!


Worst customer service in closing a deal I’ve ever...

Worst customer service in closing a deal I’ve ever experienced and I’m 51


Oil change

I wouldn't get my oil change anywhere else. Super Service and very friendly employees and including the scheduler. Always take care of my issues.

Dealer response

Robert, we're happy to hear you had such a positive experience with our team! Thank you so much for being one of our valued guests, and we look forward to your next visit!


Went to the dealership to check out a car for my nephew...

Went to the dealership to check out a car for my nephew who lives out of state. The car checked out nice and I told my nephew so he called the dealership the next day to purchase the car and was told that it had been sold. A week later the car is still on the lot and still for sale. I thought they were in the business of selling cars but evidently I was wrong.



We sure do appreciate you picking up our car for service and bringing it back. Mw wife and I are both retired and have only the one car. Thank you for the great service.

Dealer response

David, we're pleased to hear everything was completed to your satisfaction with your pick-up and delivery. Thank you so much for choosing Bill Colwell Ford as your first choice for service!


Great experience on my recent purchase

I was extremely pleased with my entire truck buying experience. I am NOT someone who loves car dealerships, in fact, I dread them and probably typically not very nice to them. However, this dealership took the gamesmanship away, and I might change my narrative after dealing with them. I am definitely going back for my next purchase to at least give them a shot.

Dealer response

Chad, thank you for your kind words, and congratulations on your new vehicle! We understand it is a big decision where you purchase your car from, and we are grateful you gave us a try and found your experience to be positive. Thank you again for your business and we look forward to your next visit! Safe travels!


Expedition detailing

Did an excellent job of cleaning up the vehicle. Work was done on time as expected. Price was as estimated before the work was done. Good communication on appointment and completion of the work.

Dealer response

Allen, we're pleased to hear everything was completed to your satisfaction! As you're one of our valued customers, we want to sincerely thank you for your business and we hope to see you here again down the road!

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