Bill Colwell Ford

(417 reviews)
Visit Bill Colwell Ford
Sales hours: 8:30am to 5:00pm
Service hours:
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Sales Service
Monday 8:30am–8:00pm 7:00am–6:00pm
Tuesday 8:30am–8:00pm 7:00am–6:00pm
Wednesday 8:30am–6:00pm 7:00am–6:00pm
Thursday 8:30am–8:00pm 7:00am–6:00pm
Friday 8:30am–6:00pm 7:00am–6:00pm
Saturday 8:30am–5:00pm Closed
Sunday Closed Closed
New (877) 882-9319 (877) 882-9319
Used (888) 831-9048 (888) 831-9048
Service (888) 833-9412 (888) 833-9412


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About our dealership

This seller has been on since January 2016.
Bill Colwell Ford is a family owned and operated Ford Dealership located in Hudson Iowa just 10 minutes from Waterloo and Cedar Falls. We have been serving the Cedar Valley for over 30 years now. We are proud recipients of numerous customer satisfaction awards including the prestigious Ford President's Award. We take pride in providing great products from great people with always great pricing.
Clearly...A Better Place

Service center

Phone number (888) 833-9412

Service hours



(417 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews from DealerRater



We sure do appreciate you picking up our car for service and bringing it back. Mw wife and I are both retired and have only the one car. Thank you for the great service.

Dealer response

David, we're pleased to hear everything was completed to your satisfaction with your pick-up and delivery. Thank you so much for choosing Bill Colwell Ford as your first choice for service!


Great experience on my recent purchase

I was extremely pleased with my entire truck buying experience. I am NOT someone who loves car dealerships, in fact, I dread them and probably typically not very nice to them. However, this dealership took the gamesmanship away, and I might change my narrative after dealing with them. I am definitely going back for my next purchase to at least give them a shot.

Dealer response

Chad, thank you for your kind words, and congratulations on your new vehicle! We understand it is a big decision where you purchase your car from, and we are grateful you gave us a try and found your experience to be positive. Thank you again for your business and we look forward to your next visit! Safe travels!


Expedition detailing

Did an excellent job of cleaning up the vehicle. Work was done on time as expected. Price was as estimated before the work was done. Good communication on appointment and completion of the work.

Dealer response

Allen, we're pleased to hear everything was completed to your satisfaction! As you're one of our valued customers, we want to sincerely thank you for your business and we hope to see you here again down the road!


F350 diesel

Questionable diesel specialty. Had to take back several times and it kept costing more money,very frustrating, still not fixed.

Dealer response

Stacie, thank you for sharing your honest feedback. We are disappointed that you have had such a negative experience with servicing your vehicle here at Bill Colwell Ford. We can assure you that it was truly not our intention to disappoint or frustrate you during this process. Please give our Service Director, LaVerne Tradel, a call at (319) 988-4153 and we will do our best to make this better. We hope to hear from you soon.




Dealer response

Jimmy, we're glad you had a positive experience with us! If there is anything else we can do to assist you, please let us know! Take care!


Warranty work to a 2019 F250

Running boards were replaced satisfactorily after waiting for 4 months to get them in from Ford.

Dealer response

Kenneth, we're pleased to hear everything was completed to your satisfaction! If there is anything else we can do to assist you, please let us know! Take care!


Outstanding experience at Bill Colwell Ford

Outstanding first-time customer experience. I don't normally fill out reviews but my experience at Bill Colwell Ford this weekend was amazing. We had done a ton of research, reviewed hundreds of F-150's online, narrowed it down to 6 in eastern Iowa we wanted to see and test drive (I'm fussy). Before ever visiting, I had noticed their online listings were excellent, very detailed, lots of good photos, and their prices were very competitive, better than other dealerships. When we arrived Michael Ollendick greeted us and was amazing to work with. He answered all our questions, was patient and fair. The entire visit was low stress and enjoyable. Imagine that. I would recommend Bill Colwell Ford to everyone, and the next time I'm in the market for another vehicle I'll definitely be back.

Dealer response

Ryan, thank you for taking the time out of your day to tell us about your experience. We always strive to provide top quality service to every guest, and are pleased to hear that you enjoyed your experience here at Bill Colwell Ford. Thanks for recommending us, and we look forward to working with you in the future!


Great car

Lucas was very helpful when deciding what vehicle was right for my son. Made the buying process very smooth.

Dealer response

Nichole, we appreciate your feedback of our staff's outstanding service! We understand it is a big decision where you purchase your car from and we are grateful to have been chosen! Thank you again for your business and we look forward to your next visit! Safe travels!


Awesome Professionals!

Dave Engel has taken care of our Ford F-150. He is a professional mechanic. Great service!

Dealer response

Lynn, thank you for taking the time to leave us your response to our staff's outstanding customer service! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this. We look forward to seeing you here again in the future!


Don't buy from them any used vehicle you'll get a

Any person that buys a vehicle from this dealership you better do some investigating because of anything goes wrong with it it's on your head they won't back one use vehicle but they sell they sell more lemon used vehicles than anybody I know look for another dealer

Dealer response

Kenn, thank you for your honest feedback about your experience with us. It is our goal that every customer leaves satisfied so we are disappointed to hear that you did not. Please contact our general manager, Blake Colwell, at (319) 988-4153 at your convenience so that we can understand the details of your situation. We look forward to speaking with you.

Read all 417 reviews