Bill Colwell Ford

This review is for Colwell Motors in Mason City, which is owned and managed by the same team as Bill Colwell Ford in Hudson. I’m posting here because the Mason City location is not listed on DealerRater, and customers should be aware of my experience with the Colwell ownership group. I had a very disappointing experience with Colwell Motors. The dealership failed to disclose damage they already knew about, and their management team refused to take responsibility after the sale. Before buying the car, I asked multiple times if there were any issues. I was told there was “one small imperfection.” After the sale, I discovered significant damage on the other side of the vehicle that was never mentioned. A member of their management team later admitted in writing that he saw this damage before the sale, yet it was not disclosed. When I brought this up, the dealership denied responsibility, contradicted themselves, and ignored clear evidence. Their management team refused to correct their own mistake and tried to shift blame instead of addressing the issue honestly. It’s clear from my experience that the Colwell ownership group is focused on making the sale, not taking care of their customers. I would not trust their management team.

The whole experience was wonderful from start to finish. I would highly recommend to anyone buying a vehicle. A big thanks to Mike and Austyn!

Completely incompetent when it comes to the title and registration process. Purchased a brand new vehicle that I learned when I was pulled over was never actually registered. This is the SECOND time and the SECOND vehicle we’ve had this happen with from this dealership. 4 months later I am paying $1500/mo for a car I can’t legally drive. Awful business, awful management, stay far away.

Looking for used vehicle found them on line. Vehicle was priced on market place called made appt.to look-drive took off work drove 3hrs.took test drive had a vibration and check engine light came on test drive. Then they told me it was 3000.oo higher on price that was listed on line (BAIT+SWITCH) WAS NOT IMPRESSED AT ALL THEY COULD HAVE CALLED ME OR AT LEASTMADE EFFORT TO TELL ME THEY WERE GOING UP IN PRICE AND NOT WASTED MY TIME AND FUEL.

Salesman swore the used car was in ‘great shape’—if you ignore the check engine light, the mystery stain, and the fact that it needed a push to start. Hard pass.

We had such an easy smooth process buying our Ford Explorer at Bill Colwell. Braden was informative, helpful and very knowledgeable!

The best vehicle shopping experience we have ever had! I was looking for a hard to find combination of features on a new F-150 and they had exactly what I was looking for in their huge inventory. Lucas Segerstrom is an excellent sales rep, he explained all the features and is very knowledgeable. The trade allowance was very generous. The finance team was also excellent, knowledgeable and made the experience actually enjoyable!

Go some where else . Negative three stars . I could do a better job of selling vehicles then most of them out there . Played the game a few times they act like you are stupid . And try to fill you with a lot of bull . Maybe I need to buy a Chevy truck

I will give my salesperson, Lucas Segerstrom, a 5 star rating. Lucas did a great job in connecting my price with his management team. I do not like haggling over prices and found Colwell to be a typical dealership where a 3rd person has to finalize the deal. The last 3 vehicles I have bought from another dealership and the salesperson/original contact person was able to appraise my trade and and tell me the "bottom" dollar difference. A pretty simple procedure...walk in and buy or walk away. Unfortunately for me, the other dealerships inventory was limited and consequently I had to look elsewhere and that turned out to be Colwell. Again, considering the Colwell way...Lucas did a great job!

I purchased a 2023 F150..love it. My salesman Lucas was excellent to work with. I have purchased several vehicles from Bill Colewell Ford in Hudson and would highly recommend them.