Watson Benzie

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(34 reviews)
Visit Watson Benzie
Sales hours: 9:00am to 6:00pm
Service hours: 8:00am to 5:00pm
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Service Sales
Monday 8:00am–5:00pm 9:00am–6:00pm
Tuesday 8:00am–5:00pm 9:00am–6:00pm
Wednesday 8:00am–5:00pm 9:00am–6:00pm
Thursday 8:00am–5:00pm 9:00am–6:00pm
Friday 8:00am–5:00pm 9:00am–6:00pm
Saturday 8:00am–1:00pm 9:00am–4:00pm
Sunday Closed Closed
New (231) 930-4637 (231) 930-4637
Used (231) 930-4852 (231) 930-4852
Service (231) 930-4732 (231) 930-4732


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About our dealership

This seller has been on Cars.com since January 2020.
Watson Benzie LLC always maintains competitive new and pre-owned inventories of Chrysler Dodge Jeep Ram and Fiat vehicles. Staffed with experience sales representatives and top trained technicians we're here to provide a fun easy and valuable automotive shopping and service experience. Stop by our dealership today at 1514 Benzie Hwy to see for yourself!

Service center

Phone number (231) 930-4732

Service hours



(34 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Trust worthy

They’ve always been great when I need tires or service. I’ve never felt like they tried to upsell me or take advantage of my lack of mechanical knowledge


You Want To Deal With These Folks!

As usual, Watson Motors provides excellent service before, during, and after the sale. This is my second new Cherokee that I purchased from them and I plan on purchasing more in the future. They were able to get the vehicle that I wanted in time for me to take advantage of the Jeep rebates as well as giving me the maximum for my trade.


Excellent service department. The advisors are friendly,...

Excellent service department. The advisors are friendly, good listeners and very thorough. The driver's window on my truck fell into the door one cold winter day. The dealership was busy, but they fit me in and fixed it in a couple of hours. Since then, all of our service work is done at Watson Benzie.


go watson!

they talked to me about the warranty issue, was very complete in checking this out. was timely and informative. vehicle was nice and clean when they completed the visit. very courteous, and i am vey content customer of a new purchase being looked at after my concerns. thanks al


Went in with a low tire possibly a nail or something, was...

Went in with a low tire possibly a nail or something, was told they had no time. I said to look at a tire? Fast lane attendant was very cold and impersonal. Refused me service, said come back tomorrow. I had until now been a loyal Watson customer. Went down the road to Tire Express (of which I had never been a customer before) which by now was approaching closing time. They were extremely busy and backed up also. HOWEVER, they understood my predicament, understood I was leaving for Thanksgiving and they took care of me right away. They found a nail, repaired my tire and had me on my way in about 10 minutes. Watson Benzie should look at this as the way customer service is supposed to be. (BTW, Matt (service manager) was not present today at Watson's). NOTE: Was contacted directly by Dirk Watson in reference to this situation.. We are very pleased with what he had to say and I will continue to be a loyal customer. This is and has been a really great dealership in both sales and service. I believe this was an unfortunate, isolated incident. Thanks Dirk for the call!.

Consumer response

I want to personally thank Dirk Watson for contacting us in reference to this situation. Although my review was harsh, I was beyond belief that it even happened. I am certain that Mr. Watson has taken care that this will not happen again. Watson's is a really great dealership that I have been a customer for quite some time. I will continue to be a loyal customer.


Friendly Sales And Service

All sales staff are friendly. Howard has been great in finding me the perfect new lease vehicle every three years since 2002 when I moved to Michigan. If it's not on the lot, he knows how to find it elsewhere in Michigan. Service department is very responsive. No need to make an appointment for an oil change...just drive up to the garage door and tap on the horn.

Dealer response

Thank you for your business and your feedback. This means a lot to us. If you need anything we are here for you.


Phil and Ben were great to work with while buying my new...

Phil and Ben were great to work with while buying my new car. It was the best car buying experience I have had.


Awesome dealership to deal with up front and honest. And...

Awesome dealership to deal with up front and honest. And their service department is very good and awesome Fast service. I have bought a Jeep Wrangler and 2 ram 1500 from them in Benzonia very happy with their service


Service department

We have brought our car in few times over the last few weeks to have different work done. The person greeting us at the service desk each time was Calvin. He was always helpful and friendly and we appreciate it!


Very professional staff. No games. Just good experience.

Want a specific Ram. Talked to Christian in sales. He followed up with a search within hours and gave me a few choices. Located vehicle and picked it up that day. Received a very fair price the first time. Go games! No back and forth and wasting my time. Honest good people. This was a good experience. Never thought possible. I actually enjoyed the purchase. They have my business going forward. No games, how refreshing!

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