Bill Marsh Traverse City

(76 reviews)
Visit Bill Marsh Traverse City
Sales hours:
Service hours:
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Service Sales
Monday 7:00am–6:00pm 8:30am–7:00pm
Tuesday 7:00am–6:00pm 8:30am–7:00pm
Wednesday 7:00am–6:00pm 8:30am–6:00pm
Thursday 7:00am–6:00pm 8:30am–7:00pm
Friday 7:00am–6:00pm 8:30am–7:00pm
Saturday 8:00am–12:00pm 9:00am–3:00pm
Sunday Closed Closed
New (231) 668-9547 (231) 668-9547
Used (231) 642-9243 (231) 642-9243
Service (231) 668-9541 (231) 668-9541


See all 266 vehicles from this dealership.

About our dealership

This seller has been on since October 2011.
Shopping for a new or used car has never been easier than at Bill Marsh Auto in Traverse City Michigan. Find hundreds of cars trucks SUVs and minivan all clearly marked with one low price.
The Right Price...Right Up Front!

Service center

Phone number (231) 668-9541

Service hours



(76 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews.

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Got my vehicle in right away and was fixed very quickly....

Got my vehicle in right away and was fixed very quickly. Staff is very nice and knowledgeable.

Dealer response

Hi, we are very happy we could provide you with a positive experience! If you have any further questions, please give us a call. We're always happy to help!


Drove two hours to get my new vehicle. Sales were great....

Drove two hours to get my new vehicle. Sales were great. Good price. A++ thank you!

Dealer response

Hi, we are so happy to read such a great review about Bill Marsh Buick GMC! We sincerely value your business and look forward to your next visit!


Bill Marsh service department personnel are prompt,...

Bill Marsh service department personnel are prompt, courteous, efficient, knowledgeable, and put forth great efforts. Travelling from Florida, when a key-fob transmitter malfunctioned. I was informed by the dealership in Kalkaska that Willams Chevrolet dealership, Traverse City had two key-fob transmitters in stock for our 2012 Chevy Equinox. I called Williams and was transferred to 'Parts' by the operator. No one answered and I listened to recorded music interrupted by an announcement that someone would be right with me, for over 30 minutes before giving up. I called Bill Marsh, Buick GMC, the other GM dealship in Traverse City, where my call was answered first ring, and 'parts' picked up immediately upon being transferred. We drove into the dealership where were met at the car in the service entrance, and given immediate assistance. What a difference in two dealerships in the same city!

Dealer response

Hello there, we appreciate you taking the time to leave us this feedback. We hope to be of service to you again in the future. Best wishes, Bill Marsh Buick GMC

Dealer response

Hi Bob! Thank you for your great review! We're pleased to hear everything was completed to your satisfaction! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels! - Bob R.


Carol V. Was great!

I had a great purchasing experience at Bill Marsh. Carol was fantastic and really went beyond my expectations. I appreciated her honesty and she was fun to work with too!

Dealer response

We're glad to hear you found our staff was so knowledgeable and helpful! We are always more than happy to assist you if anything else comes up. Take care!


Sweet, easy, family oriented

I’ve purchased 4 cars from here and cannot complain. All have been safe and reliable and a perfect fit for my needs. Never too pricey and always friendly

Dealer response

We're glad to hear you found our staff was so knowledgeable and helpful! We look forward to your next visit! Take care!


Big Horn KG685058 Price 40990

This dealership listed stock KG685058 2019 Big Horn on sale for $40990 when I called to inquire about vehicle I was informed vehicle was listed for wrong price.

Dealer response

Hi Duane, we are disappointed to see this review. We strive to make sure the information on our website properties, as well as third-party sites like, is accurate. Occasionally, human error does occur and we take corrective action as soon as possible. Greg in Chrysler Sales confirmed that he connected with you regarding the price of the Ram Big Horn. We want to apologize again for the confusion regarding the pricing. Chrysler Sales Manager, Mike West, is available to speak with you further and he can be reached at 231-929-6255. - Bob R.


New Cherokee Trailhawk

After visiting another dealer I walked in and was greeted immediately. The sales person listened to what we wanted. Looked at inventory to show us the color we wanted. Then set up a new car order to meet our needs. Sure beat the other dealership that repeatedly tried to sell us one that was immediately available! Thanks Joe & Steve for your help!!

Dealer response

Your satisfaction is important to us, so we want to sincerely thank you for choosing Bill Marsh Buick GMC and we hope to see you again soon!


Winter Tire Changeover

Everything was 5-star. It just took a bit longer than I expected.

Dealer response

Thanks for your honest feedback. If you would like anything additional, don't hesitate to reach out. We are always happy to help.


Very good sales department !

My ex-wife and my ex-g-friend have bought many autos over the years and have bought a number of new and used vehicles from the Marsh auto group, including 3 news Saturns, ( wish they still made them ). Bought two from two other dealers and you could always tell where a sales rep had been by the slime trails, L O L ! After getting divorced, I was cleaned out of course, and needed a decent vehicle asap. The salesman came to my house and I drove it quite a distance and liked the high mileage car and bought it as is, I knew that it needed repairs, but for only $ 400.00 at two independent shops , I have a decent auto by which to get around as I get back on my feet financially, I ( we ) have always received real good treatment from the staff, and the Marsh family gives back to the community in a very generous way!


Always feel welcome at Bill Marsh.

Every aspect of our buying experience is awesome, and Mark Soper is very helpful. All contacts we have made over the years are very uplifting and rewarding.

Dealer response

Wow, it's experiences like yours that really keep us motivated! We sincerely value your business and look forward to your next visit!

Read all 76 reviews