Parsons of Eagle River

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Not rated Dealerships need five reviews in the past 24 months before we can display a rating.
(27 reviews)
Visit Parsons of Eagle River
Sales hours:
Service hours:
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Service Sales
Monday 7:00am–5:00pm 7:00am–6:00pm
Tuesday 7:00am–5:00pm 7:00am–6:00pm
Wednesday 7:00am–5:00pm 7:00am–6:00pm
Thursday 7:00am–5:00pm 7:00am–6:00pm
Friday 7:00am–5:00pm 7:00am–6:00pm
Saturday 8:00am–12:00pm 8:00am–4:00pm
Sunday Closed Closed
New (715) 350-6393 (715) 350-6393
Used (855) 689-9146 (855) 689-9146
Service (715) 350-6537 (715) 350-6537


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About our dealership

This seller has been on since July 2015.
The Parsons family has been serving the Northwoods of Wisconsin since 1935. We are proud to have served generations and look forward to earning business for generations to come! Visit us online at or in-person at 5353 Highway 70 West Eagle River WI (just West of the intersection of Highway 70 West and Highway 17 South). We hope to "See you soon"!
Striving to do what's best for you!

Service center

Phone number (715) 350-6537

Service hours



Not rated Dealerships need five reviews in the past 24 months before we can display a rating.
(27 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Vehicle service

Very pleasant experience, everyone is always very friendly at this dealership


Personal business vehicle

Go there if you want to spend 3 times the cost of another mechanic shop. Plus it takes 1-1/2 weeks just get your vehicle fixed. I decided to give them a try and was quoted $1600 for a repair....thought it was a bit high but figured I was in a pinch so gave the go ahead. Then the next day received a call that they were having problems removing parts because of rust so they were going to have to replace a steering price $344 but all of a sudden my price went to $3000.00 I told them to put it out in the parking lot that I was going to come pick it up. I walked in to get my keys and pay my bill...$128 for an inspection fee. Not one thanks for stopping, how can we help you or any type of a greeting when I arrived. Customer service needs a lot of work. Brought my truck to another mechanic shop got the same repairs done plus to additional items fixed for $1350 all said and done. Curious on how that happens. Never shop or give my business here again sorry.


2017 Equinox

I was greeted by a friendly service technician who promptly processed my paperwork. I was offered a ride back home. When the car was done they called and came to pick me up. Very good experience!


Parsons gave a customer what they wanted!

Stopped at all garages and tire shops from land o lakes thru eagle river "too busy" to remove steel from deflating tire so I could continue 160 mile trip home. Each only gave the name of another. Parsons was just as busy but gave this almost stranded traveler what I wanted at the time I needed it most. That's a service model I believe people can trust.


Great Service

As always, an excellent job with friendly service. Thanks.

Dealer response

Thank you for your 5 star review and of course your past business as well! We sincerely appreciate both and look forward to serving you in the future!


Have not had one bad experiene with this dealershi

One of the cleaness facilities around. One could eat off the floor

Dealer response

Doug, Thank you so much for taking the time to share your experience with others! We greatly appreciate this, as well as all of your business throughout the years. And, we hope to continue to earn your business long into the future! Have a Merry Christmas!


Exceptional Customer Service from Collision Center

I was preparing my 2013 Equinox LTZ (purchased new in May of 2014) for winter by cleaning it inside and out. To my dismay I found a 1"x5" rust spot on the inside bottom of the rear passenger door. Couldn't believe it and I couldn't remember if the vehicle was at 36k or 38k, I was really upset. When I showed the spot to my husband; he said, "Call the dealership and see what they say". Yeah right it's Sat, afternoon. Well I took my husband's advice and called. I reached the Collision Center Manager, Dave Menden, at Parson's of Eagle River, Inc. (Eagle River, WI a half hour from our home). Dave said, "bring the car in and I'll take a look at it". I was so surprised, he was really interested in taking care of the problem. When I arrived Dave checked in the computer system and found that we were ten miles shy of being over the warranty. He said we will fix that door and do the other three too. He also arranged for me to have a free rental car for the days my vehicle would be in the shop. I was so relieved and happy that my vehicle was going to be repaired and Dave really gave me exceptional customer service. Thank you Dave and thank you Parsons of Eagle River, Inc. you made my day and gave me another reason to say I am a Proud Chevy owner!

Dealer response

Bonnie, Thank you so much for your kind review and for doing business with Parsons! We'll be sure to pass your kind words on to Dave. We look forward to serving you in the future!


Buy from parsons

Excellent to deal with everyone was very pleasant will be back in the future

Dealer response

Jim, Thank you so much for your business and your kind review! It was our pleasure to serve you and we look forward to in the future as well!


Service at Parsn's

Everyone at Parson's were friendly and very helpful.

Dealer response

Chris, Thank you for your business and your kind comments regarding your service at our dealership! We appreciate both sincerely and look forward to serving you in the future!


Friendly Fast Profesional

Great simple fast and friendly service and parts experience .. Keep up the great work!!

Dealer response

Thank you so much for your kind words! We sincerely appreciate them and your business!

See all 27 reviews